WSCA Station Handbook and Training Manual - Prometheus Radio ...

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6. Plugola/Payola ‐ DJ’s can have on air status revoked for indecency, but also for engaging in Payola or Plugola. These rules were created by the FCC, so we don’t have any flexibility here. Payola involves accepting payment from a band, label, or anyone else in exchange for airplay or chart placement, or even favorable mentions. It is not the acceptance of the money or gifts that is illegal, but the failure to disclose to listeners that you have accepted payments from the label or artist. So it is fair to say, “These guys gave me a free CD and I gave it a listen, it’s pretty good, here you go…” and you are not engaging in payola. WSCA’s own internal policy, however, does not allow for receiving rewards in exchange for airplay, whether disclosed or undisclosed. Plugola occurs when you “plug” or make an announcement for a service, product, or business in which someone responsible for the announcement has a financial stake in what is being announced. For example, if you work for a business that is underwriting the station, and you read their underwriting notice twice during your show when it is only scheduled once, that is Plugola. Other examples include DJ’s who might work for clubs, and describe club events on the air to boost club attendance without mentioning that they are an employee of the club This also applies to your guests or announcements. For example, it is okay to announce the time, date and place of a performance, but you cannot give out the cost of admission, announce what beer is on tap or use any sort of superlatives, ie, “This is the best spot for live music in Portsmouth”. That is plugola, and it is not allowed. Instead, if you have the name of the venue, tell them to call the venue for more of that kind of information (and tell them to tell the venue they heard about it on WSCA!). It is important that you don’t give out ticket prices over the air for this reason, but also because it cuts down on the potential for announcing incorrect information! Lastly: Always try to use neutral language when describing any goods or services. This is more in regard to our non‐profit status not being allowed to air “advertisements” and can earn the station penalties. Do not say that an underwriter’s food is terrible, but don’t say it’s delicious, either. II. STANDARDS AND PRACTICES 25 Text of the First Amendment to the Bill of Rights of the United States Constitution Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances. Preamble Electronic broadcasters should operate as trustees of the public, seek the truth, report it fairly and with integrity and independence, and stand accountable for their actions.
Public Trust: Professional electronic journalists should recognize that their first obligation is to the public. Broadcasters should: Understand that any commitment other than service to the public undermines trust and credibility. Recognize that service in the public interest creates an obligation to reflect the diversity of the community and guard against oversimplification of issues or events. Provide a full range of information to enable the public to make enlightened decisions. Fight to ensure that the publicʹs business is conducted in public. 26 Truth: Professional electronic journalists should pursue truth aggressively and present the news accurately, in context, and as completely as possible. Untrue statements, or statements not supported by evidence, are not protected by the First Amendment and could leave the station open to lawsuit or challenge. Broadcasters should: Resist distortions that obscure the importance of events. Clearly disclose the origin of information and label all material provided by outsiders. Broadcasters should not: Report anything known to be false. Manipulate images or sounds in any way that is misleading. Plagiarize. Present images or sounds that are reenacted without informing the public. Fairness: Broadcasters should present information fairly and impartially. Broadcasters should: Treat all topics and people with respect and dignity Seek to understand the diversity of their community and inform the public without bias or stereotype. Present a diversity of expressions, opinions, and ideas in context. INTEGRITY: Broadcasters should present facts with integrity and decency, avoiding real or perceived conflicts of interest, and respect the dignity and intelligence of the audience. Broadcasters should: Identify sources. Clearly label opinion and commentary. Use technological tools with skill and thoughtfulness, avoiding techniques that skew facts, distort reality, or sensationalize events. Use surreptitious techniques, including hidden cameras or microphones Disseminate the private transmissions of other news organizations only with permission. Broadcasters should not: Pay sources who have a vested interest in being represented on‐air Accept gifts, favors, or compensation from those who might seek to influence broadcasting. Engage in activities that may compromise their integrity or independence. INDEPENDENCE: Broadcasters should defend the independence of the station and its volunteers from those seeking influence or control over content. Broadcasters should:
Page 1 and 2: 1 Station Handbook & On-Air Trainin
Page 3 and 4: 3 MODULE ONE: General station train
Page 5 and 6: 5 II. A BRIEF HISTORY OF LPFM As a
Page 7 and 8: News and Public Affairs Collective:
Page 9 and 10: conform to the standards the FCC ha
Page 11 and 12: event of an infraction - whether in
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Page 17 and 18: USER GUIDE Overview view a o r w 1
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Page 21 and 22: B. Cleaning - records should be cle
Page 23 and 24: The EAS is designed so that if one
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Page 27 and 28: 24 MODULE THREE: PPP ‐ Protocol,
Page 29 and 30: National Standard No Children - No
Page 31 and 32: GOSH (IF I CAN STILL SAY THAT), WHA
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Page 41 and 42: 5. Weather ‐ As a service to the
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Page 45 and 46: 34 VI. SO YOU’RE READY TO DO A SH
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