Getting Real 5 - Media Development Corporation

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Summary of the Economic Impact of Documentary Production in Canada, 2010/11 Despite the declines occurring in Canadian documentary production volume and hours, this industry segment continues to represent a vital sector in the Canadian film and television production industry. Through both direct and spin-off employment totaling 12,100 jobs, the documentary production sector in Canada contributed $625 million to Gross Domestic Product in 2010/11. Thus, whether viewed as offering a creative contribution or economic value, the documentary production industry remains a valuable sector in this country. Exhibit 1-8: Economic Impact of Documentary Production in Canada, 2010/11 Independent AND Affiliate Production Broa d c a s ter In-house AND NFB Total Direct Employment (FTEs) 4,100 700 4,800 Labour income ($ millions) 168 27 195 GDP ($ millions) 190 31 221 Spin-off Employment (FTEs) 6,300 1,000 7,300 Labour income ($ millions) 234 37 272 GDP ($ millions) 349 55 405 Total Employment (FTEs) 10,400 1,700 12,100 Labour income ($ millions) 402 65 467 GDP ($ millions) 539 86 625 Source: CAVCO, CRTC, NFB and Statistics Canada 32 GETTING REAL • VOLUME 5
PRODUCTION Introduction This section provides a more detailed look at independent documentary production in Canada. The data is broken down by language, region and documentary sub-genre, including single-episode, series, mini-series, feature and treaty co-production. Tracking the level of documentary production in Canada has its challenges. Many agencies are involved in the funding and production of documentaries, and they often use differing definitions of what constitutes a documentary program. Nonetheless, the methodology used for this report attempts to represent a reasonable snapshot of the Canadian documentary production sector at this point in time. For a detailed discussion of the differing agencies’ definitions of documentary as a term, please see Appendix B—Definitions of “Documentary.” Overview Total Canadian documentary production volume has declined by 23% across all languages since 2008/09. The degree of decline varied by language, as well as by region and subgenre, as outlined in the following exhibits. Exhibit 2-1: Total Independent Documentary Production Volume by Language ($M) 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 10/11 English 196 211 246 280 234 267 315 334 278 249 French 79 79 84 80 103 91 90 96 97 85 Other 14 20 20 20 21 17 8 6 4 2 Total 290 310 350 380 357 375 413 436 379 336 Source: CAVCO and CRTC AN ECONOMIC PROFILE OF THE CANADIAN DOCUMENTARY PRODUCTION INDUSTRY 33
Page 1 and 2: GETTING REAL An Economic Profile of
Page 3 and 4: Table of Contents List of Exhibits
Page 5 and 6: List of Exhibits Exhibit 1-1 Total
Page 7 and 8: Exhibit 3-44 Long-form Documentary
Page 9 and 10: Executive Summary Overview Since th
Page 11 and 12: It should be noted that although Fr
Page 13 and 14: Based on the data, Canadian broadca
Page 15 and 16: Case Studies Documentaries are well
Page 17 and 18: Industry Overview Introduction The
Page 19 and 20: schedules, the type of Canadian pro
Page 21 and 22: Canada Media Fund (CMF) The Canada
Page 23 and 24: The Standing Committee found that
Page 25 and 26: Notes on Methodology Introduction G
Page 27 and 28: ECONOMIC IMPACT 600 500 Introductio
Page 29 and 30: Exhibit 1-3: Documentary Production
Page 31: Exhibit 1-6: Export Value of Canadi
Page 35 and 36: Exhibit 2-2: Total Independent Docu
Page 37 and 38: English-language Documentary, Singl
Page 39 and 40: Treaty Co-Production— English-lan
Page 41 and 42: French-language Documentary TV Prod
Page 43 and 44: Feature Documentaries— French-lan
Page 45 and 46: BUDGETS & FINANCING BUDGETS Trends
Page 47 and 48: The trend in per-hour budgets for d
Page 49 and 50: Exhibit 3-7: Average per-hour Budge
Page 51 and 52: French-language Treaty Co-productio
Page 53 and 54: FINANCING Introduction The overall
Page 55 and 56: English-language Single-episode Tot
Page 57 and 58: English-language Feature Total prod
Page 59 and 60: Documentary series and mini-series
Page 61 and 62: French-language Financing French-la
Page 63 and 64: French-language Series and Mini-ser
Page 65 and 66: French-language Treaty Co-productio
Page 67 and 68: With some fluctuations, by 2010/11
Page 69 and 70: Trends in Broadcaster Licence Fees
Page 71 and 72: Trends in Broadcaster Licence Fees
Page 73 and 74: The distribution of per-hour licenc
Page 75 and 76: Direct Public Funding Public fundin
Page 77 and 78: Over the past five years, CMF fundi
Page 79 and 80: From a regional perspective, in 201
Page 81 and 82: Exhibit 3-45: Number and Volume of
Page 83 and 84:
Exhibit 3-49: Documentary Share of
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Exhibit 3-52: Telefilm Theatrical D
Page 87 and 88:
While not a primary source of fundi
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Based on OMDC data, 27% of the tota
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Exhibit 3-62: Bell Fund, Documentar
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AUDIENCES Introduction This section
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French-language Market Proportional
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Viewing of Canadian Long-form Docum
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Documentary Programming during Peak
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Exhibit 4-8: Top Ten Documentary Fi
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Exhibit 4-10: Top Ten Canadian Docu
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Exhibit 4-13: Annual Attendance—R
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CASE STUDIES Introduction Documenta
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Production Budget The initial produ
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Case Study: Ballet Girls Original P
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are confident they can re-purpose a
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Initial Exploitation The film was r
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Case Study: Inside Disaster Haiti O
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Training Videos: The producers used
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Appendix A: Glossary of Terms Affil
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International treaty co-production
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Appendix B: Definitions of “Docum
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A large part of the data used to pr
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support are more likely to be from
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affected by the co-mingling of fact
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II. Employment Film and television
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We obtain this multiplier from Stat
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Acknowledgements DOC gratefully ack
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WWW.DOCORG.CA
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Getting Real 5 - Media Development Corporation

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