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SIRIM - Technology Provider

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COVER STORY<br />

CLOSING THE DEAL: A Memor<strong>and</strong>um of Underst<strong>and</strong>ing (MoU) for the cooperation was signed by SIRIM Berhad’s President <strong>and</strong> Chief Executive,<br />

Dato’ Dr Zainal Abidin Mohd Yusof <strong>and</strong> Fraunhofer‘s Member of the Management Board, Dr. Lorenz Kaiser. The signing, held at the Prime Minister’s<br />

Department in Putrajaya, was witnessed by Prime Minister Datuk Sri Najib Tun Razak. Also present at the signing ceremony were Minister of<br />

International Trade <strong>and</strong> Industry Dato’ Sri Mustapa Mohamed, Minister of Science, Technology <strong>and</strong> Innovation (MOSTI) Datuk Dr. Ewon Ebin, SME<br />

Corp. CEO Dato‘ Hafsah Hashim, <strong>and</strong> SIRIM Chairman Datuk Jamaliah Kamis.<br />

The only<br />

partner<br />

you need<br />

A premier solution provider in<br />

quality <strong>and</strong> technology innovation<br />

By Kevin Wong<br />

SIRIM is a champion of quality <strong>and</strong><br />

a recognised technology partner.<br />

The body, which was incorporated<br />

on Sept 1, 1996 as a wholly-owned<br />

Government institution under the<br />

Ministry of Finance, has over 40 years<br />

of experience <strong>and</strong> expertise in technology<br />

innovation <strong>and</strong> research.<br />

As a premier solution provider,<br />

SIRIM drives quality <strong>and</strong><br />

technology innovations that help<br />

institutions <strong>and</strong> companies to<br />

compete better through every<br />

step of the business value chain.<br />

Its technology focus areas are<br />

aligned with national strategic<br />

initiatives in energy <strong>and</strong> environmental<br />

technologies, plant<br />

<strong>and</strong> machinery expertise <strong>and</strong><br />

medical technologies.<br />

SIRIM is also dedicated to<br />

helping local communities raise<br />

their incomes by improving their<br />

businesses <strong>and</strong> trade practices.<br />

President <strong>and</strong> CE Dato’Dr<br />

Zainal Abidin Mohd Yusof<br />

said while big multinational<br />

corporations (MNCs) <strong>and</strong><br />

government-linked companies<br />

(GLCs) have their own research<br />

<strong>and</strong> development units, the small<br />

<strong>and</strong> medium enterprises (SMEs)<br />

do not have that luxury.<br />

“A partnership is critical for<br />

SMEs which lack research <strong>and</strong><br />

development capabilities,” said<br />

Dr Zainal Abidin.<br />

“They can rely only on someone<br />

like us. That’s where we come<br />

in, to form a strategic alliance.”<br />

“We can provide R&D capabilities,<br />

design <strong>and</strong> engineering<br />

expertise as well as st<strong>and</strong>ards<br />

consulting all under one roof. We<br />

combine technological innovation<br />

with a business-oriented<br />

approach that delivers products<br />

<strong>and</strong> solutions which are relevant<br />

to today’s marketplace.”<br />

As the national st<strong>and</strong>ards<br />

development agency, SIRIM’s<br />

extensive expertise in st<strong>and</strong>ards<br />

<strong>and</strong> certification helps<br />

SMEs meet the requirements of<br />

international markets. Dr Zainal<br />

Abidin said their network of<br />

regional offices would offer support<br />

nationwide.<br />

SIRIM’s consultants could<br />

help evaluate the commercial<br />

viability of ideas, turn it into a<br />

solid product proposal <strong>and</strong> then<br />

build a working prototype of the<br />

product. That can be followed by<br />

organizing product trials, quality<br />

improvement initiatives <strong>and</strong><br />

other pre-commercialisation<br />

activities before designing the<br />

product packaging <strong>and</strong> final<br />

proof-of-concept.<br />

SIRIM’s services are built<br />

around three business areas<br />

that have the most impact on the<br />

world’s economic <strong>and</strong> societal<br />

well-being: industrial machinery,<br />

ecological sustainability <strong>and</strong><br />

healthcare.<br />

These business lines are<br />

served by professionals in<br />

multidisciplinary ‘flagships’<br />

that offer end-to-end solutions<br />

across the value chain – from<br />

product designers <strong>and</strong> researchers<br />

to st<strong>and</strong>ards experts <strong>and</strong><br />

8<br />

november-december, green+.2014

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