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2014 IGEM<br />
Ir Ahmad Hadri Haris at the appreciation brunch.<br />
Roaring success<br />
IGEM 2014 also saw the signing of seven MOUs between<br />
<strong>Green</strong>Tech Malaysia <strong>and</strong> several key partners<br />
The 5th International<br />
<strong>Green</strong>tech & <strong>Eco</strong> Product<br />
Exhibition <strong>and</strong> Conference<br />
(IGEM), held recently at the<br />
Kuala Lumpur Convention<br />
Centre, achieved about RM2 billion<br />
worth of business leads, further solidifying<br />
IGEM’s position as the region’s<br />
latest green technology platform, invigorating<br />
the country’s green economy.<br />
Spearheaded by the Ministry<br />
of Energy, <strong>Green</strong> Technology <strong>and</strong><br />
Water (KeTTHA) <strong>and</strong> co-organised<br />
by Malaysian <strong>Green</strong> Technology<br />
Corporation (<strong>Green</strong>Tech Malaysia), the<br />
five-day event saw the participation<br />
of 357 exhibitors presenting products<br />
<strong>and</strong> services in 616 exhibition booths,<br />
with over 49,000 visitors from over 20<br />
countries.<br />
During an appreciation brunch held<br />
at Carcosa Seri Negara, <strong>Green</strong>Tech<br />
Malaysia Chief Executive Officer (CEO),<br />
Ir. Ahmad Hadri Haris said: “As the<br />
world’s battle with climate change<br />
intensifies, green technology is soon<br />
establishing itself as the critical catalyst<br />
for change in economies across the<br />
globe.<br />
“To thrive in the climate change era,<br />
businesses must evolve not only to<br />
save cost <strong>and</strong> reduce their impact on<br />
the environment, but also to meet the<br />
dem<strong>and</strong>s of increasingly discerning<br />
green conscious <strong>and</strong> knowledgeable<br />
consumers.<br />
“The world is indeed changing, <strong>and</strong><br />
<strong>Green</strong>Tech Malaysia together with<br />
KeTTHA have played a synergistic<br />
role in introducing new economic<br />
instruments, strengthening the<br />
underst<strong>and</strong>ing of green technology <strong>and</strong><br />
The electric<br />
vehicles waiting<br />
to be test<br />
driven.<br />
promoting foreign <strong>and</strong> domestic direct<br />
investments into the country.”<br />
Apart from the display of the latest<br />
green technology innovation <strong>and</strong><br />
solutions, IGEM 2014 also featured a<br />
series of concurrent events namely the<br />
IGEM Conference, Minister-Industry<br />
Dialogue, MATRADE International<br />
<strong>Business</strong> Matching, MIDA <strong>Business</strong><br />
Consultation <strong>and</strong> One-to-One Bizmatch<br />
Programme among others.<br />
Aptly themed Creating <strong>Green</strong><br />
Wealth, IGEM 2014 also saw the<br />
signing of seven Memor<strong>and</strong>um of<br />
Underst<strong>and</strong>ings (MOUs) between<br />
<strong>Green</strong>Tech Malaysia <strong>and</strong> several key<br />
partners namely the Department<br />
of St<strong>and</strong>ards Malaysia, Indah Water<br />
Konsortium Sdn Bhd, AMDAC (M)<br />
Sdn Bhd, First Energy Networks Sdn<br />
Bhd, <strong>Green</strong> Data Center LLP <strong>and</strong> Kloth<br />
Malaysia Sdn Bhd, to further drive the<br />
nation’s green agenda.<br />
“<strong>Green</strong>Tech Malaysia as the<br />
country’s lead agency tasked with promoting<br />
green technology will continue<br />
to work closely with all stakeholders<br />
to ensure a sustained environment<br />
conducive to adopting <strong>and</strong> applying<br />
green technology. As the industry is in<br />
its infancy in the country, the opportunities<br />
are vast <strong>and</strong> we are honored<br />
to be in a position to play our part to<br />
increase the availability, acceptance<br />
<strong>and</strong> adoption green technology,” Ir.<br />
Hadri concluded.<br />
As part of the appreciation session<br />
<strong>and</strong> <strong>Green</strong>Tech Malaysia’s efforts in<br />
promoting sustainable transportation<br />
under its Electric Mobility Flagship<br />
project, the participants were also given<br />
first-h<strong>and</strong> experience to test drive<br />
electric vehicles such as the Nissan<br />
Leaf, Mitsubishi iMiev, Renault Zoe <strong>and</strong><br />
Renault Twizy.<br />
green+.2014, november-december 79