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ARCHITECTURE<br />
environment for its future growth.”<br />
Tey Fui Kien, Executive Director<br />
of Majupadu Development Sdn Bhd,<br />
a reputable developer with accolades<br />
from local <strong>and</strong> state authorities for<br />
creating quality real estate through<br />
innovative, life-improving commercial<br />
<strong>and</strong> residential developments in Kluang<br />
said: “We are delighted to be partnering<br />
with Pomeroy Studio given their track<br />
record of pioneering green design. Their<br />
ability to balance design innovation with<br />
culture is just what the town of Kluang<br />
needs. This project is an opportunity to<br />
upgrade Kluang for the future. This is a<br />
game changing moment for us.”<br />
Central to the masterplan is a new<br />
park, called the Promenade, which<br />
draws inspiration from the Gunang<br />
Lambak hills that forms an iconic<br />
backdrop to the town. The Promenade<br />
will connect an expo-trade centre, an<br />
education hub, serviced apartments,<br />
a business hotel <strong>and</strong> its associated<br />
convention facilities, shop offices <strong>and</strong><br />
business parks <strong>and</strong> a residential<br />
community.<br />
Not only will the Promenade offer an<br />
abundance of social <strong>and</strong> recreational<br />
amenities for both residents <strong>and</strong><br />
visitors, but it will also be a zero energy<br />
public realm - given its ability to generate<br />
enough energy to offset the public<br />
utility infrastructure.<br />
The hotel <strong>and</strong> the convention centre<br />
at Newpark forms the gateway to<br />
this vibrant new development <strong>and</strong> is<br />
where the new life of Kluang begins.<br />
Embracing the districts trade <strong>and</strong> education<br />
focus, it will become the town’s<br />
epicenter of social <strong>and</strong> economic activity<br />
<strong>and</strong> will incorporate a multitude of<br />
different functions to cater for visiting<br />
trade <strong>and</strong> education delegates.<br />
St<strong>and</strong>ing as the tallest building in<br />
Kluang, it will house over 250 businessclass<br />
rooms, suites <strong>and</strong> family suites. It<br />
will also contain offices, retail, speciality<br />
restaurants, bars <strong>and</strong> a state of the<br />
art convention centre that will serve<br />
multiple needs from trade <strong>and</strong> government<br />
conventions, weddings, to cultural<br />
celebrations in its 1200 capacity gr<strong>and</strong><br />
ballroom. Crowning the development<br />
will be a rooftop bar that will offer<br />
unprecedented views to Gunang<br />
Lambak hills.<br />
The Deck will be a holistic entertainment<br />
<strong>and</strong> leisure destination associated<br />
with the hotel <strong>and</strong> convention centre.<br />
It will comprise a myriad of different<br />
amenities that include lap <strong>and</strong><br />
recreational swimming pools, indoor,<br />
outdoor <strong>and</strong> water gyms, a spa, yoga<br />
<strong>and</strong> pilates zones, a running track,<br />
outdoor chess, children’s day care <strong>and</strong><br />
play area <strong>and</strong> an abundance of seating<br />
areas for social events, relaxation or<br />
quiet contemplation.<br />
All the facilities will be set within<br />
a verdant green garden that will help<br />
reduce temperatures to ensure a<br />
conducive outdoor environment that<br />
guests <strong>and</strong> visitors alike will be able to<br />
enjoy.<br />
Majupadu’s commitment to transforming<br />
the community by elevating<br />
the quality of life in Kluang will also<br />
see the town receive its first serviced<br />
Artist<br />
Impressions -<br />
Top: Newpark<br />
Promenade<br />
| Bottom:<br />
Newpark<br />
Residence<br />
| Middle:<br />
Residence<br />
Lobby<br />
residences at Newpark. The concept<br />
seeks to balance the contemporary<br />
living with the delight of resort – style<br />
recreational amenities.<br />
Offering a range of suites that have<br />
views to either the Promenade, or the<br />
distant hills of Gunang Lambak, the<br />
design of this l<strong>and</strong>mark residential<br />
development will be a lesson in green<br />
design.<br />
Residents will enjoy reductions<br />
in energy <strong>and</strong> water bills given the<br />
building’s optimization of natural light,<br />
natural ventilation, grey <strong>and</strong> rainwater<br />
harvesting methodologies <strong>and</strong> the<br />
exploration of solar energy.<br />
The result will be green living with<br />
enhanced safety <strong>and</strong> security blended<br />
with healthier lifestyle choices.<br />
The first phase of the development<br />
will commence in early 2015, with the<br />
first phase comprising of a combination<br />
of shop offices alongside the l<strong>and</strong>mark<br />
hotel <strong>and</strong> its convention centre, <strong>and</strong> the<br />
serviced residences.<br />
green+.2014, november-december 57