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SIRIM - Technology Provider
SIRIM - Technology Provider
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ENERGY<br />
Google: A better web<br />
Better for the environment<br />
Google has worked hard to<br />
minimise the environmental<br />
impact of their services.<br />
In fact, when they provide<br />
an active user one-month<br />
of Google services, they use less energy<br />
than driving a car one mile <strong>and</strong> if you add<br />
in their renewable energy <strong>and</strong> offsets,<br />
their footprint is zero.<br />
Google continues to find new ways to<br />
reduce the impact even further.<br />
Data centres that save energy<br />
Google data centres are some of the<br />
most efficient in the world, to be specific,<br />
their data centres use only 50%<br />
of the energy of most other data centres.<br />
In addition to reducing the impact<br />
on the environment, their efficient data<br />
centre designs have saved them over<br />
a billion dollars to date <strong>and</strong> according<br />
to an independent study, Google uses<br />
very little of the world’s electricity (less<br />
than 0.01%). Additionally, Google was<br />
the first major Internet service company<br />
to gain external certification of its<br />
high environmental <strong>and</strong> energy management<br />
st<strong>and</strong>ards throughout their<br />
data centres.<br />
<strong>Green</strong>ing their power<br />
Currently, very little of the world’s<br />
power is from renewables like wind<br />
<strong>and</strong> solar. Google has been working<br />
on changing that by buying electricity<br />
directly from wind farms near their<br />
data centers. Google also is working<br />
with their utility partners to find solutions<br />
that will make more renewable<br />
energy available for us <strong>and</strong> for others.<br />
All of these initiatives help it get clean<br />
energy at competitive prices <strong>and</strong> the<br />
wind farm owners get the money they<br />
need to finance new clean energy facilities.<br />
Together, they make the grid a little<br />
bit greener.<br />
On their own turf<br />
Google’s commitment to reducing the<br />
environmental impact extends to<br />
60<br />
november-december, green+.2014