10.03.2015 Views

Green+ Malaysia's Premier Eco-friendly, Sustainable and Green Business Magazine

SIRIM - Technology Provider

SIRIM - Technology Provider

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

ENERGY<br />

Google: A better web<br />

Better for the environment<br />

Google has worked hard to<br />

minimise the environmental<br />

impact of their services.<br />

In fact, when they provide<br />

an active user one-month<br />

of Google services, they use less energy<br />

than driving a car one mile <strong>and</strong> if you add<br />

in their renewable energy <strong>and</strong> offsets,<br />

their footprint is zero.<br />

Google continues to find new ways to<br />

reduce the impact even further.<br />

Data centres that save energy<br />

Google data centres are some of the<br />

most efficient in the world, to be specific,<br />

their data centres use only 50%<br />

of the energy of most other data centres.<br />

In addition to reducing the impact<br />

on the environment, their efficient data<br />

centre designs have saved them over<br />

a billion dollars to date <strong>and</strong> according<br />

to an independent study, Google uses<br />

very little of the world’s electricity (less<br />

than 0.01%). Additionally, Google was<br />

the first major Internet service company<br />

to gain external certification of its<br />

high environmental <strong>and</strong> energy management<br />

st<strong>and</strong>ards throughout their<br />

data centres.<br />

<strong>Green</strong>ing their power<br />

Currently, very little of the world’s<br />

power is from renewables like wind<br />

<strong>and</strong> solar. Google has been working<br />

on changing that by buying electricity<br />

directly from wind farms near their<br />

data centers. Google also is working<br />

with their utility partners to find solutions<br />

that will make more renewable<br />

energy available for us <strong>and</strong> for others.<br />

All of these initiatives help it get clean<br />

energy at competitive prices <strong>and</strong> the<br />

wind farm owners get the money they<br />

need to finance new clean energy facilities.<br />

Together, they make the grid a little<br />

bit greener.<br />

On their own turf<br />

Google’s commitment to reducing the<br />

environmental impact extends to<br />

60<br />

november-december, green+.2014

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!