. .

iCOSTS
When choosing fabrics, TUR made sure to source the highest quality materials at a reasonable price range. The
organic and sustainable fabrics range between $3.50 to $9.30 per yard. The costs were a slightly higher for a few
of the garments due to the fact that some are either reversible or detachable, and require double the fabric and/
or labor. The products average cost to produce is $10.78. The lowest cost is The Cooper reversible tank, at $4.28,
while the highest cost is The Rile wide-leg to harem pant at $25.60. TUR's wholesale markup averages to 149%,
exceeding the original plan of a 68% margin.
The designs are functional and versatile allowing the consumer to get the most out of each garment, while not
impacting their wallet. Though the average retail price is $96.00, with an average retail markeup of 791% , our
consumer is essentially getting two or more different uses with each garment.
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