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iENVIRONMENTAL IMPACT
The environmental impact of TUR's products is significantly lower than that of products made out of traditional fabrics. The process of
turning the fibers into usable textiles is typically where there is the highest impact on the environment. TUR focuses on reducing the usage
of water and energy within the production process.
The textile industry stands as the third largest water consumer in the world, right behind the paper and oil industries. Along with traditional
production practices, consumption, care, disposal, and pollution, the fashion industry equals one of the world’s most environmentally
damaging industries. Two million tons of waste along with 3.1 million tons of CO2, and 70 million tons of water are being overtly wasted a year
by the industry. Throughout the production of textiles worldly, over 8,000 synthetic chemicals are used in order to turn raw materials into
textiles.
Water consumption is one of the biggest issues in the traditional fashion industry. Cotton, one of the thirstiest fibers, takes nearly 1,800
gallons of water to produce just one pair of blue jeans. For one simple t-shirt it takes 400 gallons of water for production.
Although much of the negative environmental impact comes in the manufacturing processes, the majority of the damage on the environment
takes place after the garment has been purchased. This is also where TUR’s products make a change. TUR’s products are easy to care for,
and with TUR’s recycling initiative, waste is drastically reduced. When choosing fibers for the product line, TUR always takes into consideration
the most environmental friendly processes.
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