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THE TUR WAY
The International Standards Organization has defined eco-fashions as, “Identifying the general environmental performance of a
product within a product group based on its whole life-cycle in order to contribute to improvements in key environmental measures
and to support sustainable consumption patterns.”
Today, the majority of clothing is made from low quality fabrics resulting in disposable wardrobes. TUR wants to rewind and go back to
a time where garments were created to last and styles were timeless. We have chosen fabrics that are not only of the best quality, but
are combined with the latest eco-friendly technology. TUR understands that fabric choice is not the only aspect of making a green
garment. Each step of the clothing production process carries the potential for an environmental impact. As a sustainable fashion
company, it is our responsibility to tell the consumer where our clothing comes from. At TUR, we have closely examined and
researched our fabrics and manufacturers, to ensure that our customer receives the highest quality possible. Our manufacturers are
also redesigning their processes and products to reduce their environmental impact. They are reducing energy usage and replacing
fossil fuels with renewable and alternative energy resources when possible. By reducing water usage, waste and emissions volumes,
and reclaiming and recycling materials that would otherwise be disposed of, we are giving them a new purpose.
After much research, we came to the conclusion that the four best fabrics to incorporate in our line are 100% organic Bamboo, 100%
Organic Linen, Lyocell and Recycled Polyester, manufactured by Pratibha Syntex in India and Chenfeng Apparel Co. in China. Turn the
Page to learn about all of the characteristics of our green fabrics.
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