. .

iCONCLUSION
TUR's book aims to educate the consumer about ethical and sustainable production within the apparel industry. It emphasizes
the benefits of buying eco-friendly fashion by comparing TUR's fabric and prices against those of its competitors. TUR strives
to be an innovative company that will provoke the community to live a green lifestyle. TUR's vision is to set an example for the
apparel industry on a global scale. Through extensive research about water usage and consumer waste habits, TUR proves to
the reader that dressing sustainable will benefit both the money in their pockets and the environment. TUR's collection allows
the consumer to mix and match their wardrobe and create outfit options for a whole year filled with different occasions. With a
color story inspired by the natural pallet of the outdoors, each product is intended for all year use. By purchasing TUR's
ten-piece collection, the customer will save $475 per year while eliminating waste production through recycling. By recycling
old TUR clothing, the 95 percent of apparel in landfills that could have been potentially been recycled, will slowly decrease.
Consumers who follow TUR's washing and drying guidelines will save an average of $481 per year, while prolonging the life of
their garments. The use of 100% organic and biodegradable bamboo, recycled polyester PET bottles, lyocell, and 100 percent
organic linen allows ultimate comfort for the consumer while reducing TUR's carbon footprint. Each fabric chosen has been
closely examined and researched to assure that it is eco-friendly, easy to care for, and of the highest quality. Through TUR's
interactive book, the consumer has all of the necessary information to dress sustainable with TUR.
130