. .

BEHIND THE SCENES
Traveling is the main inspiration behind TUR's designs. We create pieces that inspire you to find a new view through exploring your
surroundings. Our planet is suffering from our fashion habits. The hype in the fast fashion industry is popularizing the idea of
producing garments that only have a lifespan of merely one season. This drives customers to purchase more pieces a year, and
ultimately results in higher textile waste. It’s time to take a step back and look at how together we can turn this industry around.
This is where TUR comes in. TUR was built on the passion for creating mindful apparel and revolutionizing the way people look at
fashion. We strive to create garments that are timeless. Through the journey of developing this company, we have studied the
different needs of clothing for various adventures. With TUR's multi-functional apparel, there is no limit to where your adventure
takes you. Whether you are hiking in an exotic location or having a craft beer at your local brewery, TUR allows you to do it all. We
have created products to accommodate every traveler's need, through a sustainable and adaptable clothing line to best fit a variety of
lifestyles. We look into the process of not only how our fabrics are developed, but how our company was built. Here at TUR, we don't
want to pretend that we have all the answers. Our goal is to continue to learn new ways to become more sustainable, and pass on our
knowledge to you.
Our idea to write this book came from our passion to educate our consumer about ethical practices and sustainable apparel. We want to
build our brand awareness by providing our customer with our research and the knowledge we've gained. TUR wants to inspire you to
get out there and venture out into the world.
13