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iTRAVELING STATISTICS<br />

FACT ONE : Women will spend $125 billion on travel in the next year<br />

FACT TWO : There is an estimated 32 million single American women who have traveled at least once in the past year<br />

FACT THREE : The average adventure traveler is not a male but a 47-year-old female<br />

FACT FOUR : Fueling this travel desire is the growth in single women. One-third of all women are now single “indies” – a new term for<br />

those over 27, not married, not living with a partner and without children.<br />

FACT FIVE : Of those who currently take nature, adventure or cultural trips, 75% are women<br />

FACT SIX : 80%of all travel decisions are made by women<br />

FACT SEVEN : Traveling households earn more than non-traveling households. In 2012, the median household income for domestic<br />

leisure travelers was $62,500. For business travelers, the median household income was $87,500. This compares to $52,800 for the general<br />

U.S. population.<br />

FACT EIGHT : Agents reported that it's much more common for woman to travel alone than men, with 73% of agents polled noting<br />

that more female travelers embark on solo trips than their male counterparts.<br />

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