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iCONSUMER EDUCATION : CLOTHING WASTE
Most women wear 20 – 30% of their wardrobes. A large portion has never been worn and may be out of fashion. According to the Daily
Mail, the average woman has six pieces of never-worn clothes in her closet. Some might have less, but other women have a lot more.
That is 162 million pieces of clothing in the U.S. that still have the tags on, with an estimated worth of $7.3 billion. The surveyed women
also have 15 items of clothing they’ve worn once and will not wear again.
TUR's goal is to decrease those numbers and believe that “less is more.” TUR offers products with longevity by targeting aspects that are
adaptable for different occasions, made by eco-friendly materials. Though the line only consists of ten separate pieces, each piece is
strategically designed to match one another. The possibilities of having a stylish and comfortable outfit is endless. Each product retails
under $200, and is made with the highest quality textiles. By purchasing ten TUR garments, customers will actually receive twenty one
different products.
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