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Public Consultation Toolkit - Civil Service College

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<strong>Public</strong> <strong>Consultation</strong> <strong>Toolkit</strong> 65 66 <strong>Public</strong> <strong>Consultation</strong> <strong>Toolkit</strong><br />

2. Exhibitions/road shows<br />

Exhibitions or roadshows allow agencies to utilise numerous<br />

formats to engage and share information with the public<br />

and obtain public feedback. During these events, agencies<br />

can provide a visual representation of the issues at hand<br />

(e.g. housing projects, nature parks). It also provides an<br />

opportunity for greater interaction between staff and the<br />

public.<br />

Agencies should determine the types of media available at<br />

the event, and prepare the necessary items such as flyers,<br />

information guide and presentations.<br />

The target audience for such exhibits/road shows are the<br />

general public.<br />

Before conducting exhibitions/road shows, agencies<br />

should determine:<br />

• Location – ensure that the location chosen for the event<br />

is easily accessible to the target audience. It should be<br />

conveniently located, welcoming and comfortable.<br />

• Atmosphere – an exhibition/road show provides agencies<br />

the opportunity to be creative in the way information is<br />

presented. Ensure that the variety of media planned for<br />

display is interesting without being overwhelming.<br />

• Content – information should be tailored to the target<br />

audience. If a sensitive topic is being addressed, ensure<br />

that personnel are well-equipped to handle potentially<br />

difficult members of the public.<br />

• Staff – ensure that officers selected for the event are well<br />

equipped with the knowledge and information to explain<br />

concepts and answer questions or gain feedback from the<br />

public. Officers should be trained to be polite, courteous<br />

and helpful. It would also be beneficial to have multilingual<br />

officers available to attend to members of the<br />

public who are non-English speakers.<br />

TIPS FOR<br />

EFFECTIVENESS<br />

• Ensure that the variety of<br />

media planned for display<br />

is interesting without<br />

being overwhelming.<br />

• If feedback is obtained<br />

from comment cards or<br />

short questionnaires,<br />

ensure that they are<br />

prominently displayed.<br />

Always supply writing<br />

materials.<br />

• Consider documenting the<br />

verbal feedback received<br />

at roadshows.<br />

When is it most useful?<br />

Exhibitions/road shows are most useful when a substantial amount of visual representations<br />

are required to adequately explain the subject (e.g. architectural concepts). They allow for the<br />

use of interactive technology, and provide a comfortable avenue for confrontational issues to<br />

be discussed. Exhibitions/road shows are also beneficial in reaching an audience that may not<br />

otherwise be involved in consultation. They allow members of the public who may not speak<br />

English to engage with the issues through staff who are trained in another language or dialect.<br />

Considerations<br />

Exhibitions/road shows can be very staff intensive, and a large amount of preparation is required<br />

to ensure that the event is smooth-running.

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