GW FCS catalogue_Spring 2013 - Oxford University Press
GW FCS catalogue_Spring 2013 - Oxford University Press
GW FCS catalogue_Spring 2013 - Oxford University Press
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
RETAILING AND E-TAILING<br />
by Mickey Koslowski, Kim Creamer, Suggested Grade Levels 9–12<br />
and Sharon Davis, ©2014<br />
Retailing and E-tailing introduces students to the important concepts involved<br />
in operating a retail business. Retail is all around us, and it has changed in the<br />
21st century. This text focuses on the specifics of e-tailing and how e-tail differs<br />
from brick-and-mortar stores. Retail operations, merchandising, marketing,<br />
management, customer service, and selling are topics covered in this text. In<br />
addition, retail and e-tail in the new global market is covered.<br />
• Coverage of the four Ps of marketing lay the foundation for retail and e-tail<br />
business activities.<br />
• Common Core State Standards for English Language Arts of reading, writing,<br />
speaking, and listening are incorporated in end-of-chapter activities.<br />
• Ethics are discussed for greater understanding of the retail business world.<br />
• Creating an e-tail website is illustrated.<br />
• A math appendix with retail content provides a reference for basic<br />
mathematical operations needed in the retail business.<br />
CLOTHING AND FASHION<br />
NEW<br />
AVAILABLE LATE SPRING<br />
www.g-w.com/retailing-etailing-2014<br />
PRINTED<br />
TEXT<br />
ONLINE<br />
TEXT<br />
COMPANION<br />
WEBSITE<br />
MOBILE<br />
WEBSITE<br />
QR Codes*<br />
Inside!<br />
PRODUCT INFORMATION ISBN LIST SCHOOL<br />
Text, approx. 500 pp., hardcover 978-1-61960-330-1 $84.00 $63.00<br />
Online Text, 6 yr. Classroom Subscription 978-1-61960-333-2 $84.00 $63.00<br />
(minimum quantity 15)<br />
Bundle, Text + Online 6 yr. Classroom 978-1-61960-337-0 $116.00 $87.00<br />
Subscription (minimum quantity 15)<br />
Student Workbook 978-1-61960-335-6 $22.00 $16.50<br />
Instructor’s Edition 978-1-61960-334-9 $110.00 $82.50<br />
Instructor’s Annotated Workbook 978-1-61960-336-3 $50.00 $37.50<br />
Instructor’s Resource CD, (Win/Mac) 978-1-61960-339-4 $260.00 $195.00<br />
EXAMVIEW® Assessment Suite,<br />
(Win/Mac)<br />
978-1-61960-340-0 $248.00 $186.00<br />
Instructor’s Presentations for PowerPoint,<br />
(Win/Mac), over 2000 slides<br />
Individual License<br />
Site License<br />
978-1-61960-341-7<br />
978-1-61960-342-4<br />
$240.00<br />
$600.00<br />
Companion Website www.g-wlearning.com/marketing FREE<br />
Mobile Companion Website www.m.g-wlearning.com FREE<br />
$180.00<br />
$450.00<br />
HIGHLIGHTS<br />
• College and Career Readiness Portfolio<br />
activities<br />
• DECA competitive event prep<br />
activities<br />
• Common Core activities<br />
• QR codes for chapter pretests and<br />
posttests*<br />
• Free G-W Learning mobile site*<br />
*Note: data rates may apply; features accessed by QR codes or on the<br />
mobile site can also be accessed without a smartphone via the G-W<br />
Learning companion website.<br />
CONTENTS<br />
Unit 1: Retailing<br />
1. Retail Industry Profile<br />
2. Brick-and-Mortar Retail<br />
3. Non-Store Retail<br />
Unit 2 Running a Retail<br />
Business<br />
4. Retail Operations<br />
5. Buying Function<br />
6. Pricing<br />
7. Communication,<br />
Management, and<br />
Teamwork<br />
Unit 3 Retail Marketing<br />
8. Target Markets<br />
9. Marketing Research<br />
10. Marketing Mix<br />
11. Branding<br />
Unit 4 Merchandising<br />
Service<br />
12. Merchandising Concepts<br />
13. Customer Service<br />
Unit 5 Selling Online<br />
14. Create an E-tail Website<br />
15. E-tail Stores<br />
16. Electronic Marketing<br />
Unit 6 Business and Global<br />
Aspects of Retailing and<br />
E-tailing<br />
17. Ethics, Risks, Security, and<br />
the Law<br />
18. Global Retailing<br />
19<br />
<strong>Oxford</strong> <strong>University</strong> <strong>Press</strong><br />
Phone: 1.800.387.8020 |<br />
Visit<br />
Fax:<br />
www.g-w.com<br />
1.800.665.1771<br />
or call 800.323.0440<br />
| Email:<br />
for additional<br />
customer.service.ca@oup.com<br />
product information. 19
Change language