Army and Navy Review 1915 Panama-California Edition - Balboa Park

On the Isthmus at the Panama-California Exposition
IMPERIAL CONCESSION CO.
On the Isthmus.
You will easily distinguish this leading resort by the
large white front with the large letters placated over the entrance: Ice
Cream and Soft Drinks.
It’s only a short distance from the main entrance on the Isthmus and
under the personal direction of the proprietress, Mrs. H. W. Allen, formerly
of Spokane, Washington. Mrs. Allen is a member of the Washington State
Commission, and before coming to San Diego was the admirable hostess
of the Washington State Building at the Panama-Pacific Exposition, San
Francisco.
This concession furnishes ice cream in wholesale quantities to the
other concessions of the Exposition dealing in cream, all of which is made
right in their place of business.
A large plant, freezing the cream at the rate of ten gallons every eight
minutes, is in operation daily in view of visitors; also, the most modern
cone making machine in the world, with a capacity of 3,500 per hour, or
75,000 per day, will make it well worth your while to visit this most interesting
exhibition. It has recently received an award from the Exposition
of a gold medal.
Sanitary ice cream, ices and soft drinks of every kind, nature and description,
served in the most appetizing manner at popular prices, has
given this place of business an enviable reputation. Be sure and call in.
You’ll like it. Going through each exhibit building a soda fountain booth
will be found.
The Temple of Mirth is located in the heart of the Isthmus. This concession is a
scheme designed by the owner to amuse the little ones, as well as older people, in a
novel and exquisite manner. The outside of the building is a very artistically executed
cement model with a number of funny caricatures and faces which attract the attention
of the passers-bye. The interior is a number of well thought up schemes to amuse the
young. The visitor meets with a great number of surprises as he passes through dark
and narrow alleys, some of which will frighten him, ending up with a slide from the top
of the building down to the exit. Altogether this amusement palace is well worth
your visit.