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Building better businesses - Permira

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Maxeda<br />

www.maxeda.com<br />

Sector<br />

Consumer<br />

(Retail)<br />

Employees<br />

c.17,000<br />

Date of Investment<br />

September<br />

2004<br />

Senior Management<br />

Executive Chairman<br />

Tony DeNunzio<br />

Chief Executive Officer DIY<br />

Nick Wilkinson<br />

<strong>Permira</strong> Contacts<br />

Cheryl Potter<br />

Company Information<br />

Origin<br />

Public Company<br />

Total size of transaction<br />

€2,517m<br />

Chief Financial Officer<br />

Ronald van der Mark<br />

Max Biagosch<br />

Sales 2009<br />

€2,912m<br />

Financial Year End<br />

31 January<br />

Largest non-food retailer in<br />

the Netherlands operating<br />

nine different fascia from<br />

1,360 stores<br />

Resilient performance<br />

during 2009 despite a very<br />

challenging consumer<br />

environment; further<br />

investment in several<br />

store formats<br />

Well positioned for 2010<br />

as a result of management<br />

actions during 2009<br />

60 <strong>Permira</strong> Annual Review 2009 Our Portfolio

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