Building better businesses - Permira
Building better businesses - Permira
Building better businesses - Permira
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For 25 years the<br />
<strong>Permira</strong> funds have<br />
been delivering<br />
value to investors<br />
by building <strong>better</strong><br />
<strong>businesses</strong>.<br />
At the heart of Impact Investing is the ability<br />
to create a performance culture in which<br />
motivated entrepreneurs can drive change<br />
and sustainable growth. The <strong>Permira</strong> funds’<br />
portfolio companies do this by securing the<br />
best management talent, developing value<br />
creation plans and setting clear priorities<br />
and responsibilities.<br />
The funds’ strategy is to invest in targeted<br />
sectors, while taking a tailored and focused<br />
approach to each portfolio company; every<br />
company is unique and each requires<br />
a different culture and plan to help it<br />
move forward.<br />
The past few years, characterised by a severe<br />
economic downturn, has emphasised the<br />
value of being able to respond quickly to<br />
a fast-changing environment. Private equity<br />
ownership has enabled the portfolio companies<br />
to adapt and ultimately thrive during this time.<br />
When conditions were especially challenging,<br />
management attention at portfolio companies<br />
was focused on driving the necessary change.<br />
The flexibility and effectiveness of this model<br />
means that today the portfolio is well<br />
positioned for recovery.<br />
<strong>Permira</strong> Annual Review 2009 Impact Investing 5
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