EWG 2009 Project Synopsis

EWG 2009 Project Synopsis
Please submit to EWG Secretariat by Monday 28 January 2008
Title of Project :
Case Studies of Public Education and Information
Campaigns in APEC economies, and Development of
Best Practice Guidelines
Project Number:
A10
(EWG Secretariat Use Only)
(Tick one) Operational Account X APEC Support Fund
TILF Special Account
Name of Expert Group/ Task Force: Expert Group on Clean Fossil Energy
Proposing APEC Economy: USA
Co-sponsoring APEC Economy (ies) : Australia, Chinese Taipei, Korea, Philippines
Project Overseer:
Name: Scott M. Smouse
Title: Chair, APEC Expert Group on Clean Fossil Energy
Organization: U.S. Department of Energy, National Energy Technology Laboratory
Postal address: P.O. Box 10940, Pittsburgh, PA 15236-0940, USA
Tel: +1-412-386-5725
Fax: +1-412-386-4561
Email: scott.smouse@netl.doe.gov
Total cost of proposal :
US$ 160,000
Amount being sought from APEC Central Fund :
US$ 80,000
Type of Project:
Seminar/ symposium Short-term training course X Survey or analysis and
research
Database/website
Other (Please specify) …………………………………………………
Project start date: 2009 Project end date: 2010
Synopsis
Objective of Project:
Public concern about the safety of ships, terminals, and storage facilities for liquefied natural gas (LNG)
has surfaced any time a new project is considered anywhere in the world. The concern is legitimate and
requires an adequate response in the form of public information, consultation, and education. Engaging
the public is critical to the successful development and operation of LNG projects and to the growth of
LNG trade in the APEC region. This issue is especially acute in the APEC region, which represents the
largest LNG trading region in the world. Several APEC economies are leading LNG exporters (Australia,
Canada Indonesia, Malaysia, Russia) and others (e.g., Peru) are looking to start or expand their exports.
Many APEC economies are major LNG importers (Korea, Japan, Chinese Taipei, and the United States),
and several economies have either recently started importing LNG (e.g., China) or are looking to start
(Chile, Philippines and Vietnam). The two largest LNG importing economies in world, Japan and Korea,
are APEC members, and have wealth of experience in successfully developing LNG receiving terminals
that can be shared with other economies. Exchange of information on the elements of public information
and education campaigns, including past successes and failures, among government officials, the private
sector, non-governmental organizatons, is valuable as guidance to those involved in developing future
new LNG projects. APEC Energy Ministers recognized these issues in directing the EGCFE to share
information on regulations, standards, public education campaigns, and other best practices at their
meeting in 2004, and by endorsing the LNG Public Education and Information Sharing Initiative at their

2005 meeting.A very successful workshop on LNG public education was held in Guangzhou, P.R. China
on November 5-7, 2007. The workshop, which was funded by an APEC TILF project, was aimed at
capacity building and information exchange on this topic to facilitate moving to Best Practice Principles
for Facilitating LNG Trade - which is a priority of APEC Energy Ministers as noted above. The workshop
presentations are available on the workshop website. Responses to the workshop questionnaire were all
highly favorable with both government and industry representatives stating that the workshop should be
held annually rotating among LNG shipping and receiving economies in the region. Essentially all
workshop participants found the event to be very effective, comprehensive, and informative, and
particularly useful as a first step in building a communication network in the APEC region and sharing
experiences and best practices related to LNG.
The objectives of this project are to:
• provide information on and examine in greater depth a number of case studies of LNG public
education, consultation, and information campaigns held in APEC member economies;
• develop best practice guidelines for such campaigns that will assist developing APEC economies
in their communications with stakeholders and the public; and
• build capacity in developing APEC economies in the area of LNG public information, education,
and consultation.
It is clear from the comments made both during the workshop and in the questionnaire responses that
those involved in this area in member economies are demanding further follow-up. Such follow-up was
in fact foreseen, in the form of an APEC Support Fund project proposed by the EGCFE for 2008 [EWG
10/2008A], which aimed to carry out a number of case studies of LNG public education campaigns as a
means of providing additional quality information. This proposal addresses a high-priority energy
issue in the APEC region, LNG Public Education, as evidenced by statements regarding best
practice principles for facilitating LNG trade contained in Declarations by APEC Energy Ministers
in 2004, 2005, and 2007. Morevover it responds to the desires of more than half of the APEC
member economies as expressed in the 2007 Workshop. Hence an early approval of this project
is requested as an urgent project.
Methodology:
The project will identify a number of suitable candidate case studies that economies agree to provide,
develop a framework for reporting the elements of the case studies that would facilitate development of
best practice guidelines, synthesize the case study results, assess their implications for public education
and information campaigns, and draw up a set of best practice guidelines for public outreach and
education in regard to future LNG projects in APEC economies.
The project will be carried out by a consultant with experience in the areas of public education and
information in the field of LNG. This consultant will have responsibility for identifying a set of appropriate
case studies in consultation with EGCFE members, developing a framework for reporting these case
studies, working with designated experts in APEC economies, ensuring timely completion of the case
studies, and providing a synthesis report including best practice guidelines. A project steering team from
the EGCFE will provide guidance at various stages.
The consultant will:
• In cooperation with EGCFE members and experts from APEC economies, identify a number of
suitable candidate case studies that economies agree to provide.
• In consultation with designated member economy experts, develop a framework for reporting the
elements of the case study projects that would facilitate development of best practice guidelines.
• Work with the experts in the economies to ensure that the results of individual case studies are
provided in a timely fashion.
• Synthesize the case study results, assess their implications for public education and information
campaigns, and draw up a set of best practice guidelines for future LNG projects in APEC
economies.
• Prepare and publish a final report following EGCFE project team review and approval.
The RFP should be issued by early 2009, with responses due within a month and consultant selection
and contract award within another month. The case studies should be completed by the end of 2009.
The draft report should be completed by the consultant, reviewed by the EGCFE project steering team,
finalized and published by APEC during the first half of 2010.
The timetable outlined above assumes that the project follows the normal approval process and is
finally approved by the BMC at its second meeting of 2008. In the event that the EWG accepts the

arguments made by the project sponsors (see above) and agrees to submit the proposal to the BMC
as an urgent project, this timetable can be advanced accordingly.
Public information, consultation, and education campaigns need to be designed keeping in mind that
the potential impacts of the project that is the object of the campaign may well be different on women
than on men. For this reason, it will be important to obtain input from women at all stages of the
project: in the selection of the case studies, as well as in managing execution of the project and
dissemination of the project results. Specifically, efforts will be made to identify appropriate local civic
groups and individuals, including women, to provide input into the selected case studies, so that their
views on the strengths or weaknesses of past LNG education campaigns can be shared throughout the
region.
How does the project proposal align with EWG and APEC-wide priorities:
Energy Ministers, at their Sixth Meeting in Manila in June 2004, instructed the EWG to continue its broadbased
approach to energy security, which includes initiatives for expanding energy choices in the longer
term. The Final Declaration from the Ministers meeting contains the following statement and directive to
the EWG: “We support the creation of a competitive and transparent marketplace for gas trade and
encourage member economies to move towards best practice as identified in ‘Facilitating the
Development of LNG Trade in the APEC Region,’ recognizing the important contribution of the private
sector in developing these principles, and direct the EWG to implement its recommendations. One of the
recommendations by the Energy Ministers to the EWG, in the implementation of the best practice
principles, was to “develop a mechanism, possibly through the EGCFE, to share information on
regulations, standards, public education campaigns, and other best practices, for example through
case studies, workshops, and APEC-funded projects”. This project directly and specifically
responds to the Ministers’ guidance for the EWG to develop case studies on LNG public
education campaigns, as highlighted in the previous sentence.
The Energy Ministers meeting in Darwin in 2007 (EMM8) directed the EWG to review the uptake and
currency of Best Practice Principles on Facilitating the Development of LNG Trade. The EWG 34
summary record includes the following: "EWG Secretariat to liaise with the EGCFE Chair on ways to
review the natural gas related best practice principles from the Darwin Declaration." As a direct
response to Energy Minister’s expressed, the EGCFE work on LNG public education is clearly part of the
EWG’s program aimed at moving towards best practices in this specific aspect of facilitating trade in
LNG. This activity contributes directly to capacity-building in public outreach and education regarding
development of new LNG facilities aimed at augmenting trade in LNG and the role of natural gas in
APEC economies.
This information will enable member economies to communicate more effectively with their publics,
which will in turn contribute to more efficient and timely realization of LNG import projects in individual
economies, and to the creation of an environment that contributes positively to growth of cross-border
energy trade and investment in LNG.

INCORPORATING SUSTAINABLE DEVELOPMENT
PRINCIPLES INTO EWG PROJECTS
Process for incorporating sustainable development principles:
1. Project Overseer complete self-assessment rating for each project proposal
2. For APEC-funded projects, Project Overseer incorporates principles into the project tender,
tender assessment, and project implementation phases
3. On completion of a project, the Project Overseer describes how the principles were
addressed and their impact at the project evaluation phase (through a separate report).
Sustainable Development
Principle
Strengthening regional energy security 1
Supporting energy market reform and
energy infrastructure development
Promoting uptake of clean and
efficient energy and efficient use of
energy
Building capacity and technical
cooperation within APEC economies
Building public-private partnerships
and strengthening stakeholder
engagement, including with the APEC
business community
TOTAL SCORE 5
SELF-ASSESSMENT RATING
Project Link Supporting Information
(1 point for
each)
EMM6 instructed the EWG to continue its broadbased
approach to energy security, which includes
initiatives for expanding energy choices in the longer
term, specifically with regard to the expansion of
natural gas use. Ministers recommended that the
EWG develop a mechanism, possibly through the
EGCFE, to share information on regulations,
standards, public education campaigns and other
best practices, for example through case studies,
1
1
1
1
workshops and APEC-funded projects.
A program to share information via case studies on
public education campaigns will help member
economies define appropriate LNG permitting
processes and regulations and provide information
needed for LNG infrastructure development.
This program will facilitate the
introduction/expansion of natural gas, which
provides a cleaner and more efficient energy mix.
This program will help member economies build
capacity in public education and outreach regarding
LNG projects, and provide opportunities for
technical cooperation on LNG infrastructure
development.
The program will strengthen public information and
engagement in the development and operation of
LNG projects with private sector involvement in
APEC economies