The value of a parent - Legal & General

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the cost of raising children – VALUE OF A PARENT 2013 Research
Opportunity
One of the biggest objections that clients have to taking out
cover is that it’s too expensive. But our research suggests that
they’re spending, on average, three times the amount on treats
and pocket money than they are on insurance. Discussing your
client’s short term budgeting and their long term financial plans
and priorities can help challenge these cost objections and
highlight the need for having some protection cover in place.
“I keep my children happy and
healthy, and provide them with
security physically, socially
and financially for today and
in the future.”