The value of a parent - Legal & General
The value of a parent - Legal & General
The value of a parent - Legal & General
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16<br />
PARENTs LIFESTYLE – VALUE OF A PARENT 2013 Research<br />
INTERNET USAGE<br />
Smartphone/<br />
iPhone/Blackberry<br />
70%<br />
MUM<br />
DAD<br />
66% 76%<br />
Facebook<br />
63%<br />
66% 56%<br />
Tablet/iPad<br />
Apps for your<br />
bank or other<br />
financial companies<br />
Twitter<br />
Online social<br />
networks for <strong>parent</strong>s<br />
e.g. mumsnet<br />
30%<br />
23%<br />
21%<br />
14%<br />
25% 38%<br />
20% 29%<br />
18% 27%<br />
16% 9%<br />
None <strong>of</strong> the above<br />
0<br />
12%<br />
20<br />
40 60 80 100<br />
Percentage<br />
13% 11%<br />
26% <strong>of</strong> <strong>parent</strong>s also said they use social media to follow companies,<br />
and 25% use it to research products and services <strong>of</strong> interest.<br />
Opportunity<br />
Parents are embracing social media and incorporating it into<br />
their day-to-day lives, with a quarter <strong>of</strong> <strong>parent</strong>s saying they<br />
use it to follow and research companies. Do you have an online<br />
strategy in place? Being active on social media can provide you<br />
with a platform to interact with existing and potential clients<br />
and spread awareness <strong>of</strong> the services you provide.
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