Guerrilla Marketing - PowerPoint Presentation - Full version
Guerrilla Marketing - PowerPoint Presentation - Full version
Guerrilla Marketing - PowerPoint Presentation - Full version
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<strong>Guerrilla</strong> Instruments<br />
‣ Undercover <strong>Marketing</strong><br />
or Roach Baiting or Stealth <strong>Marketing</strong>– also known as ‘buzz<br />
marketing’ – getting the company message/brand across by the<br />
use of an ‘actor’ behaving as a normal consumer in the hope of<br />
getting the message passed on to actively promote the<br />
product/brand in a variety of situations or leaving products in high<br />
profile places to get them seen/used/noticed.
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