Guerrilla Marketing - PowerPoint Presentation - Full version

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Definition Guerrilla Marketing Unconventional marketing intended to get maximum results from minimal resources. • Guerrilla Marketing relies on time, energy and imagination, rather than big dollars. • It offers a way to engage highly targeted audiences, simply to jar consumers who are so inundated with advertisements The Guerrilla Advertising Advertising designed so that the target audience is left unaware they have been advertised to, while leaving the desired impression for the product.
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Page 5 and 6: Guerrilla Marketing Characteristics
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Page 13 and 14: Popular Guerrilla Instruments • V
Page 15 and 16: Viral Marketing Buzz Marketing •

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