Guerrilla Marketing - PowerPoint Presentation - Full version

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Guerrilla Marketing Characteristics • One-Shot Game – Due to the importance of the surprise factor in it, a certain guerrilla-marketing concept can only be executed during a limited period of time and should not be used twice on the same target market. • Cheap: Sticking to a minimal budget is just as important as creativity and innovation to the design of the campaign. With that said, the budget should realistically match the size of the target market. • Goodwill and Customer Benefit: Guerrilla marketing campaign should always include an act of goodwill on the part of the company in order to make consumers feel satisfied and valued. The benefit can be tangible—for example, giving away something for free as part of the campaign—or intangible, such as something that makes customers laugh, feel smarter, or feel more valued
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