Guerrilla Marketing - PowerPoint Presentation - Full version
Guerrilla Marketing - PowerPoint Presentation - Full version
Guerrilla Marketing - PowerPoint Presentation - Full version
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<strong>Guerrilla</strong> <strong>Marketing</strong> Characteristics<br />
• One-Shot Game – Due to the importance of the surprise factor in it, a<br />
certain guerrilla-marketing concept can only be executed during a<br />
limited period of time and should not be used twice on the same target<br />
market.<br />
• Cheap: Sticking to a minimal budget is just as important as creativity<br />
and innovation to the design of the campaign. With that said, the<br />
budget should realistically match the size of the target market.<br />
• Goodwill and Customer Benefit: <strong>Guerrilla</strong> marketing campaign<br />
should always include an act of goodwill on the part of the company in<br />
order to make consumers feel satisfied and valued. The benefit can<br />
be tangible—for example, giving away something for free as part of<br />
the campaign—or intangible, such as something that makes<br />
customers laugh, feel smarter, or feel more valued