Guerrilla Marketing - PowerPoint Presentation - Full version
Guerrilla Marketing - PowerPoint Presentation - Full version
Guerrilla Marketing - PowerPoint Presentation - Full version
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Definition<br />
<strong>Guerrilla</strong> <strong>Marketing</strong><br />
Unconventional marketing intended to get maximum results from<br />
minimal resources.<br />
• <strong>Guerrilla</strong> <strong>Marketing</strong> relies on time, energy and imagination, rather<br />
than big dollars.<br />
• It offers a way to engage highly targeted audiences, simply to jar<br />
consumers who are so inundated with advertisements<br />
The <strong>Guerrilla</strong> Advertising<br />
Advertising designed so that the target audience is left unaware they have<br />
been advertised to, while leaving the desired impression for the product.
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