planning a governance assessment - United Nations Development ...
planning a governance assessment - United Nations Development ...
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Section<br />
10<br />
Communication and Dissemination<br />
of the Results<br />
Once the results are approved, a plan should be developed to share them with the public and others. These efforts<br />
may include developing presentations, producing papers, launching a website, investing in stakeholder participation,<br />
consultations, promoting analyses and usage of data, public launching of results and other activities. The table below<br />
provides some ideas that may help communicate the results to various audiences. This very useful table is used with<br />
permission and taken from the 2nd edition of the IDEA State of Democracy Assessment Framework. It has been modified<br />
slightly for the purposes of this paper. Many projects typically build in approximately 10 percent of the overall budget for<br />
communication.<br />
Deciding on dissemination products<br />
Product Cost Content/format Medium Users<br />
Full report,<br />
hard copy<br />
Full report,<br />
electronic copy<br />
Executive<br />
summary/press<br />
release<br />
Academic<br />
conference<br />
and conference<br />
documents<br />
Extracts by<br />
section<br />
(specialist<br />
interest)<br />
Extracts by<br />
section<br />
(popular issues)<br />
Questionnaires,<br />
civic education<br />
summaries,<br />
class room kits<br />
Interviews and<br />
features by<br />
radio and TV<br />
personnel<br />
Medium<br />
to high<br />
Low<br />
Low<br />
Medium<br />
Low to<br />
medium<br />
Low<br />
Medium<br />
Low<br />
Full <strong>assessment</strong><br />
Full <strong>assessment</strong> plus<br />
linkages and<br />
data archive<br />
Aggregated executive<br />
summaries (all sections)<br />
with various individual<br />
indicators highlighted<br />
as warranted<br />
Full <strong>assessment</strong> as<br />
background paper,<br />
with presentations and<br />
papers from participants<br />
Executive summaries<br />
and specific sections<br />
Derivative popular<br />
texts around<br />
current affairs<br />
Cartoon, nontextual<br />
or basic<br />
language, video<br />
or audio<br />
Verbal and visual<br />
summaries<br />
Publication in the<br />
local in-country<br />
language/s and English<br />
Webpage of the <strong>assessment</strong><br />
or links to the mainweb site<br />
from the relevant participants<br />
Press conference<br />
Conference pack and section<br />
on the project web site<br />
Sector and interest specific<br />
journals and in-house<br />
magazines; specialists,<br />
various websites<br />
Popular press – magazines<br />
and newspapers,<br />
various websites<br />
CBOs, churches, NGOs,<br />
schools, community centres,<br />
libraries, (“gate-keepers”)<br />
Radio and TV<br />
Government officials, politicians,<br />
the media, academics, donors,<br />
political activists, international<br />
organizations and some<br />
members of civil society<br />
Elite Internet users,<br />
international interested<br />
parties and opinion formers<br />
Government officials, academics,<br />
the media, politicians, political<br />
parties, international<br />
organizations, members of<br />
civil society and donors<br />
Academics, policymakers,<br />
journalists and students<br />
Interest-specific, such as<br />
educators, health workers, media,<br />
local government officials<br />
Literate, educated<br />
General, including<br />
illiterate or poor<br />
General, including the<br />
illiterate and poor with<br />
access to radio and TV<br />
Planning a Governance Assessment: A Guide to Approaches, Costs and Benefits<br />
33