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Section<br />

10<br />

Communication and Dissemination<br />

of the Results<br />

Once the results are approved, a plan should be developed to share them with the public and others. These efforts<br />

may include developing presentations, producing papers, launching a website, investing in stakeholder participation,<br />

consultations, promoting analyses and usage of data, public launching of results and other activities. The table below<br />

provides some ideas that may help communicate the results to various audiences. This very useful table is used with<br />

permission and taken from the 2nd edition of the IDEA State of Democracy Assessment Framework. It has been modified<br />

slightly for the purposes of this paper. Many projects typically build in approximately 10 percent of the overall budget for<br />

communication.<br />

Deciding on dissemination products<br />

Product Cost Content/format Medium Users<br />

Full report,<br />

hard copy<br />

Full report,<br />

electronic copy<br />

Executive<br />

summary/press<br />

release<br />

Academic<br />

conference<br />

and conference<br />

documents<br />

Extracts by<br />

section<br />

(specialist<br />

interest)<br />

Extracts by<br />

section<br />

(popular issues)<br />

Questionnaires,<br />

civic education<br />

summaries,<br />

class room kits<br />

Interviews and<br />

features by<br />

radio and TV<br />

personnel<br />

Medium<br />

to high<br />

Low<br />

Low<br />

Medium<br />

Low to<br />

medium<br />

Low<br />

Medium<br />

Low<br />

Full <strong>assessment</strong><br />

Full <strong>assessment</strong> plus<br />

linkages and<br />

data archive<br />

Aggregated executive<br />

summaries (all sections)<br />

with various individual<br />

indicators highlighted<br />

as warranted<br />

Full <strong>assessment</strong> as<br />

background paper,<br />

with presentations and<br />

papers from participants<br />

Executive summaries<br />

and specific sections<br />

Derivative popular<br />

texts around<br />

current affairs<br />

Cartoon, nontextual<br />

or basic<br />

language, video<br />

or audio<br />

Verbal and visual<br />

summaries<br />

Publication in the<br />

local in-country<br />

language/s and English<br />

Webpage of the <strong>assessment</strong><br />

or links to the mainweb site<br />

from the relevant participants<br />

Press conference<br />

Conference pack and section<br />

on the project web site<br />

Sector and interest specific<br />

journals and in-house<br />

magazines; specialists,<br />

various websites<br />

Popular press – magazines<br />

and newspapers,<br />

various websites<br />

CBOs, churches, NGOs,<br />

schools, community centres,<br />

libraries, (“gate-keepers”)<br />

Radio and TV<br />

Government officials, politicians,<br />

the media, academics, donors,<br />

political activists, international<br />

organizations and some<br />

members of civil society<br />

Elite Internet users,<br />

international interested<br />

parties and opinion formers<br />

Government officials, academics,<br />

the media, politicians, political<br />

parties, international<br />

organizations, members of<br />

civil society and donors<br />

Academics, policymakers,<br />

journalists and students<br />

Interest-specific, such as<br />

educators, health workers, media,<br />

local government officials<br />

Literate, educated<br />

General, including<br />

illiterate or poor<br />

General, including the<br />

illiterate and poor with<br />

access to radio and TV<br />

Planning a Governance Assessment: A Guide to Approaches, Costs and Benefits<br />

33

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