Imperial 2/2001_englisch - Panopa

More documents

Recommendations

Info

In Asia customers can depend on J.H.Bachmann Represented at the hot spots of trade The opening of the Chinese market in the 1970s proved to be decisive for J. H. Bachmann’s commitment in the Far East, with Hong Kong serving as the gateway from China to the West. From there J. H. Bachmann took the first strategic steps towards further expansion. To strengthen its presence in the “Middle Kingdom”, a branch office was opened at first in Guangzhou, Canton, northwest of Hong Kong. This was then followed by further offices in Xiamen on the Formosa Strait across from Taiwan as well as in Shanghai and Beijing. J. H. Bachmann performed demanding freight forwarding services there. The head office was always in Hong Kong, ex- 20 � IMPERIAL NEWS Asia has been a prominent region for the freight forwarding sector for over 20 years. This also applies for J. H. Bachmann. The branch in Hong Kong was established in 1978. This was soon followed by further offices in the People’s Republic of China and in other places in the region. Additional investments are planned. plains Hans-Jörg Roost, who has worked for the Group in Hong Kong since 1985. Hong Kong is one of the leading financial centres in the world and is considered to be the place where a provider must be present in order to conduct foreign trade business between East and West. Furthermore, Hong Kong is the largest container port in the world, where well over 18 million TEU are handled every year. J. H. Bachmann operates two warehouses in Hong Kong. One is used for consolidating air freight shipments, i.e. combining them into larger cargo units, and then flying them to, or receiving them from, all points around the globe. The other warehouse serves as a logistics and distribution centre. Ball bearings, computer parts, perfume and wine are some of the highquality products handled by Bachmann here. A section of the logistics centre has been equipped with an air conditioning system so as to maintain the quality of the goods, particularly wine and perfume. The Bachmann team in Xiaman focuses on outgoing sea freight and organises the necessary procedures. Xiaman plays a growing role as a major trade centre in South China. Hans-Jörg Roost is convinced that the Bachmann branch will certainly profit from this and also from the increasing business due to the recent development/discussion between Taiwan and China. Situated at the mouth of the Yangtze River on the east coast of China, Shanghai is also developing into a mega-location in every respect. Here again Bachmann constantly adapts its opera- Hans-Jörg Roost, Managing Director of J. H. Bachmann (Hong Kong) Ltd. and at the same time responsible for Asia, at a morning briefing.
Expansion of the logistic activities of the Bachmann organisation in Hong Kong is met with a positive response from customers.The pictures show (left) the second floor tion to the growing business volume. In China’s capital, Beijing, air freight shipment from all parts of the country account for a substantial volume of the total cargo. Loading and unloading, temporary storage and consolidation have always been and still are quite complex at this location. Growing use is made of Bachmann’s services for smooth and rapid cargo handling, including all customs information. The Beijing staff also organises precarriage and subsequent transport in northern China on behalf of its customers. Business is booming in Taiwan as well, where particular emphasis must be placed on the dramatic growth in foreign trade with several South American countries recently. Bangkok is, of course, the heart of the Thai market. There J. H. Bachmann additionally assumes coordination responsibility for shipments to and from the neighbouring countries of Vietnam, Laos, Cambodia and Myamar. The Bachmann branch there also has a high level of competence in handling project business. Despite still generally weak economic growth, the Bachmann activities in Bangkok had to be strengthened. The customs clearance department is well established, says Thailand Manager Rainer David. It has its own licences and works for a numerous local and international customers in Thailand. Indonesia is also a success story for Bachmann. The branch in Djakarta is now regarded and recognised as one of the best air freight forwarding companies in the country for shipments to Europe, states Vollrad Peter Hagen, head of the Indonesian organisation. The development of Bachmann’s branches in BACHMANN of a Bachmann warehouse, which can also be accessed by heavy trucks. On the right is one of several Bachmann distribution vehicles. Asia looks good in the near future in Roost’s estimation. Now being part of the <strong>Imperial</strong> Group, it is certain that J. H. Bachmann will continue to expand. In his responsibility as regional manager for Asia, Hans-Jörg Roost views his top priority as the consolidation and further development of his office’s own presence in the major countries of Asia. Trans-Pacific trade with North and South America is regarded as especially capable of expansion. Initial business transactions have already been concluded with new customers on these routes. Now branches are also to be opened in Malaysia and Taiwan, possibly even with local partners. Soon it will be Singapore’s turn as well. „In the difficult Japanese market,“ according to Roost, „we will establish a joint venture at the proper time in any case.“ However, it is also important that the company’s presence is extended significantly as planned in the USA in order to build up activities in this region, too. “It is only a matter of time until the name of JHB will appear on the map of many other countries in Asia“ says Roost. � In Hong Kong more than 50 Bachmann staff members ensure smooth operations planning and documentation of the incoming and outgoing shipments. IMPERIAL NEWS � 21
Page 1 and 2: News2/2001 Staff and Customer Magaz
Page 3 and 4: Cover photograph: CTS terminal 19 i
Page 5 and 6: n the dot es relief in Wolfsburg el
Page 7 and 8: Besides all the new conventional te
Page 9 and 10: PANOPA Extremely bulky shipments as
Page 11 and 12: not only requires extensive storage
Page 13 and 14: course, the indispensable deploymen
Page 15 and 16: HANIEL tantly on the move oal for t
Page 17 and 18: Safe transport service for the chem
Page 19: Brouwer Shipping and Chartering hav
Page 23 and 24: e project business ping notes must

Imperial 2/2001_englisch - Panopa

Create successful ePaper yourself

Delete template?

Save as template?