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On time... - Lloyd's List

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GerMAny<br />

Schulte family<br />

Schultes size up shipping opportunity<br />

Separate branches of family share strong mari<strong>time</strong> roots<br />

ONE family, two companies has become the motto for the<br />

well-known Rickmers brothers’ entrepreneurial ventures. But<br />

they are not alone with this approach, as it also applies to the<br />

Schulte family.<br />

In 1882, Johann Hermann Schulte and Christoph Bruns<br />

founded a shipbroking company Schulte & Bruns but today, the<br />

Schulte family is active in two separate groups, the Bernhard<br />

Schulte group, led by Heinrich Schulte, and Reederei Thomas<br />

Schulte started by his brother. The latter is now led by Thomas’<br />

son Alexander.<br />

“It was a very speedy transition from my father to me;<br />

shortly after I came into the company, my father started to pull<br />

out,” says 44-year-old Alexander Schulte.<br />

When Mr Schulte took over the helm at Reederei Thomas<br />

Schulte 10 years ago, the company was still comparatively<br />

small. This changed quickly as he rode the wave of booming<br />

shipping markets and expanded the company strongly until it<br />

became one of the world’s top 20 tramp owners.<br />

“Now we are facing a totally different landscape in the<br />

shipping industry,” he says, and he readily admits that the<br />

company must adapt to the changed environment.<br />

GerMAny<br />

Alexander oetker<br />

Like many others, the company used to rely on the<br />

stream of capital from KG funds to finance its growth, but<br />

Mr Schulte does not expect this source of funding to return<br />

in the near future.<br />

Newbuilding orders are no longer the order of the day for<br />

Reederei Thomas Schulte. Instead, the company is seeking<br />

other ways to secure future growth. “At the moment, we want<br />

to focus on third-party management as an integrated asset<br />

manager,” he says. Possible clients could be banks seeking<br />

partners for ships that they have ended up owning.<br />

Prior to taking over his father’s company, Mr Schulte worked<br />

in the shipping industry in several companies in New York,<br />

Hong Kong and Cyprus. Before that he did an apprenticeship<br />

at Hamburg owner August Bolten. “After the first year, it was<br />

clear that I would remain in the industry,” he says. Mr Schulte<br />

has one six-year-old daughter. But there is no rush for the next<br />

generation to become involved in the company. “I want to do<br />

this for 30 more years,” he says.<br />

His uncle Heinrich Schulte has seven children, two sons<br />

and five daughters. So, there is a lot of potential to keep his<br />

company in family hands.<br />

oetker heir follows in grandfather’s footsteps<br />

Alexander Oetker is building his own fleet at AO Shipping<br />

THE connection between Germany’s food industry dynasty<br />

Oetker and the shipping industry is not always obvious<br />

because the Oetker name does not appear in the daily business<br />

of its affiliate Hamburg Süd.<br />

But shipping has been part of the Oetker family business for<br />

four generations, ever since Richard Kaselowsky, stepfather<br />

of Rudolf August Oetker who was the grandson of the group<br />

founder, acquired shares in Hamburg Süd in the 1930s. As a<br />

result of the share purchase, Rudolf August Oetker got a seat<br />

on the supervisory board of the liner company. Oetker then<br />

expanded its stake to 49% and later acquired all the shares.<br />

Reportedly, Rudolf August Oetker was so enthusiastic<br />

about the prospects for the South America trades that he<br />

wanted Hamburg Süd to engage in a major fleet expansion<br />

immediately. However, he was thwarted by cautious bankers.<br />

GerMAny<br />

Still convinced that it was just the right <strong>time</strong> for newbuildings,<br />

he set up his own shipping company, RAO, which is today the<br />

tramp arm of the Hamburg Süd group.<br />

Established Hamburg owners derogatively called the first<br />

RAO ships the “baking powder fleet”, as the product once laid<br />

the foundation for the Oetker conglomerate.<br />

His grandson Alexander seems to be heading in the same<br />

direction. He initially worked for Hamburg Süd, but then set<br />

up his own shipping company before he was 30 years old,<br />

“for the sake of freedom”, observers suggest.<br />

Now 37, the nephew of the current Oetker group chairman<br />

Rudolf Oetker, today heads AO Shipping. The name remains<br />

a reminder of Hamburg Süd’s tramp shipping arm, and<br />

the company also has business ties with his family’s major<br />

shipping group.<br />

next generation 2012 19

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