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handles more than half Denmark’s container volumes. His<br />

younger brother Robert recently took over as chief executive<br />

of Svitzer, AP Moller-Maersk’s harbour towage and salvage<br />

subsidiary.<br />

Both are said to be down-to-earth, personable, and<br />

approachable, with neither expecting special treatment<br />

despite their family connections. If they are being quietly<br />

fast-tracked up the corporate ladder, it is being done in a<br />

way that has not caused any apparent resentment from work<br />

colleagues.<br />

Both are getting to know various parts of the business,<br />

although their career paths have taken quite different routes.<br />

Johan Uggla, who is 35, has focused on the ports<br />

division, spending <strong>time</strong> most recently in Brazil as project<br />

implementation manager for an APM Terminals facility in<br />

Itajai, before his move to Aarhus.<br />

He is “unflappable” and “easy to talk to”, say associates.<br />

He understands the need to live up to the high standards set<br />

by his grandfather, but does not pull rank.<br />

Younger brother Robert, who had a spell with an<br />

investment bank before joining AP Moller-Maersk, has been<br />

more involved in financial matters, working for Maersk<br />

Line initially where he was part of the team responsible for<br />

managing the takeover of P&O Nedlloyd. He moved on to be<br />

country manager in Dubai.<br />

norwAy<br />

kathrine and cecilie Fredriksen<br />

Fredriksen twins being taken onboard<br />

Kathrine and Cecilie both hold directorships at many Fredriksen companies<br />

THEY appear high up on most lists of offspring of<br />

billionaires, the more lurid of these lists placing them just<br />

below Paris and Nikki Hilton as the “hottest heiresses of big<br />

fortunes”.<br />

But unlike the ubiquitous party animal Hilton sisters,<br />

you’re not likely to read about the antics of the 27-year-old<br />

Fredriksen twins on the front pages of the tabloid press.<br />

Instead of blurred paparazzi shots of them falling out of<br />

taxis at the end of the night, images of the Norwegian pair<br />

tend to be tightly choreographed press shots of them in the<br />

boardroom, glaring intently into the lens, or either side of<br />

their billionaire shipping tycoon father John Fredriksen<br />

at an international shipping conference, as if they were<br />

protecting him from the demands and attentions of the<br />

industry.<br />

Of course, that is not to say they eschew glamour – far<br />

from it. Both sisters exude wealth and privilege, standing<br />

out in an industry that tends to be dominated by middleaged<br />

men who would probably not know a Louboutin heel<br />

if it passed directly under their noses. <strong>On</strong>e unverified story<br />

about Kathrine was that she broke her leg in an accident<br />

Immediately prior to his new job at Svitzer, he was<br />

managing director of Broström and in charge of the<br />

integration into Maersk Tankers. At Svitzer, which has a<br />

fleet of more than 500 vessels, he will head up a workforce<br />

of 4,500 people.<br />

Those who have worked with Robert Uggla describe him<br />

as very bright, with a relaxed, easy-going manner and the<br />

charm of his grandfather.<br />

“He is highly intelligent, very articulate, and has a nice<br />

air about him,” says one former colleague<br />

But there are no guarantees that either one will eventually<br />

rise to the top of AP Moller-Maersk, the business that dates<br />

back to 1904 when their great-grandfather Arnold Peter<br />

Moller set up the Steamship Company Svendborg.<br />

The group has been transformed in recent years as it<br />

adapts to changing <strong>time</strong>s. The appointment of an outsider,<br />

former Carlsberg boss Nils Andersen, as group chief<br />

executive a few years ago suggested that Moller family<br />

members will not automatically command the most senior<br />

jobs in future, regardless of their heritage.<br />

“It is not a definite,” says one ex-Maersk executive.<br />

Whoever is appointed chief executive or group chairman<br />

in future will have to have been selected on merit, and<br />

not because of their parentage, say those who know the<br />

company well.<br />

In the front line:<br />

the Fredriksen twins<br />

ScAndinAViA<br />

next generation 2012 25

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