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CONTENTS MARCH 2015 32 ASKAPRO How do I compile a formal mission statement? 54 ONLINE ‘TREP Veggie tales: Smart Gardener brings ag-biz tech to the backyard. 14 EDITOR’S NOTE Don’t just be a boss— be a leader. By Amy C. Cosper 16 FEEDBACK 30 MARKETING Snapshot: There’s a lot to learn from one B2B video company’s weeklong campaign featuring GoPro cameras. By Ann Handley 34 THE ETHICS COACH A price too high? A look at the value of paid referrals and advisors. By Gael O’Brien 53 TECH: SHINY OBJECTS HP’s new Sprout goes 3-D. 55 ‘TREP TOOLS Cyber safe: Four security tools that earn their keep. 56 ASK A GEEK Do better social media analytics really help? 58 THE FIX Fleet meet: The videoconference goes mobile. 18 CULTURE: BUSINESS UNUSUAL Sip, sup and sound: City Winery offers a mature take on the music-club experience. 20 DESIGN Hello breathes some fresh air into the staid oral-care market; ideas become realities at the 3D Printer Experience. 26 TRAVEL Send ’em packing: It’s time to determine your company’s PTO policies. 28 ’TREPONOMICS: ESQUIRE GUY Meetings: How to perform when all eyes are on you. By Ross McCammon 6 ENTREPRENEUR MARCH 2015
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Page 16 and 17: EDITOR’S NOTE O captain! My capta
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Page 20 and 21: CULTURE BUSINESS UNUSUAL | DESIGN |
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Page 37 and 38: SUCCESS IS NOT ONE-DIMENSIONAL Why
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Page 55 and 56: TECH SHINY | ONLINE ‘TREP | GEEK
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For THE TRENDS TTER YOUR SUCCESS IS
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CREATE AN ONLINE STRATEGY THAT PAYS
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ILLUSTRATION © MARK SMITH; PHOTO
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Link. Rank. # ¾-. Trillions of lin
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For THE N tworker Learn more about
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TALK WITH US TODAY TO Accelerate YO
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Join the #1 Revenue Producing Tutor
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Money talks: Chelsea Fagan of The F
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Fifteen years ago, David skipped bu
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THE MAINE COURSE: A CASE STUDY BY J
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PHOTO © SHUTTERSTOCK/ALEXANDER DAS
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