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DVLA Personalised Registrations Timed Auction ... - DVLA Auctions

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Issue 2 2013 I <strong>DVLA</strong> <strong>Timed</strong> <strong>Auction</strong> of <strong>Personalised</strong> <strong>Registrations</strong><br />

It’s All in the<br />

Tweet!<br />

Following us could not be<br />

simpler. Both Facebook<br />

and Twitter users simply<br />

have to type in <strong>DVLA</strong><br />

<strong>Auction</strong> into either search<br />

facility.<br />

In Twitter, we endeavour to provide<br />

information surrounding all of our<br />

sales as well as engage in a little<br />

light-hearted banter with our<br />

followers and, where possible, provide<br />

answers to a whole raft of questions.<br />

While this can be a tad periodic<br />

leading up to a sale, our<br />

near-constant, real-time,<br />

commentary and banter throughout<br />

our three-day auctions has acquired<br />

quite a following and we urge you to<br />

get involved.<br />

Twitter is proving a hugely valuable<br />

tool for us in our need to raise the<br />

profile of individual registrations<br />

being featured in our sales.<br />

While we use the service to directly<br />

tap into a variety of celebrities – we<br />

Tweeted Bolton-based boxing hero<br />

Amir Khan, as an example, that<br />

BO11 TON was being auctioned in<br />

Leeds while chef Gordon Ramsay<br />

and footballer Joey Barton also<br />

received Tweets highlighting the<br />

sales of GO12 DON and BA12 TON –<br />

Twitter provides a direct portal to<br />

countless companies and individuals<br />

thanks to the ever present and<br />

carefully placed hashtag.<br />

<strong>DVLA</strong> <strong>Personalised</strong><br />

<strong>Registrations</strong> has long<br />

embraced the social media<br />

phenomenon in order to stay<br />

connected with the legions<br />

of fans of personalised<br />

registrations<br />

www.twitter.com/dvlaauction<br />

www.facebook.com/<strong>DVLA</strong><strong>Auction</strong>s<br />

32

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