Downing's Gym
Downing's Gym Rebrand Project
Downing's Gym Rebrand Project
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- Visually crowded (not enough negative space).<br />
- Unattractive type positioning.<br />
- No clear color system.<br />
- Too many different fonts used<br />
- Too many font weights used<br />
- Type sizing issues<br />
Research<br />
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