Downing's Gym

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Minimum Size These specifications are the smallest at which the logos should be formatted. The specifications are for printing purposes. It may be necessary to make the logos larger for legibility on multimedia or on clothing. They may be formatted smaller if needed for merchandise such as pens or pins. 0.8422” 0.8194” Clear Space Minimum clear space ensures the logo will not become visually crowded by other surrounding graphics and information. The whitespace surrounding the logo should be equal to the capsize of the “D” for both the primary and secondary logos respectively. Clear space examples 29 Brand Guidelines
Unacceptable Logo Variations - Substituting fonts - Substituting font sizes or weights - Outlining or inlining the logos - Adding special effects or distortion to the logos - Applying patterns to the logos - Using colors that are not in the specified brand color system - Additional wording - Deconstruction the logos - Combining the logos - Stretching the logos Brand Guidelines 30
Page 1: DOWNING’S GYM Re-Design
Page 5 and 6: Contents Research Process New Brand
Page 7 and 8: Detailed research is crucial for a
Page 9 and 10: The gym wishes to attract customers
Page 11 and 12: - Visually crowded (not enough nega
Page 13 and 14: Research 8
Page 15 and 16: Process is the journey that leads t
Page 17 and 18: The problem for the brand that need
Page 19 and 20: The subsequent rounds of ideation f
Page 21 and 22: The new brand is more than just a f
Page 23 and 24: Primary Logo Secondary Logo The pri
Page 25 and 26: The letterhead, business card and e
Page 27 and 28: The billboard and wall graphics wil
Page 29 and 30: BUILDING GREATNESS BUILDING GREATNE
Page 31 and 32: Brand guidelines carefully detail h
Page 33: Secondary Logo The secondary logo i
Page 37 and 38: Headline and Subhead Font Oswald Bo
Page 39 and 40: Photography Treatment Apply the fol
Page 42: 33 Process

Downing's Gym

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