Downing's Gym
Downing's Gym Rebrand Project
Downing's Gym Rebrand Project
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The billboard and wall graphics will use dark black and white<br />
imagery, cropped tightly to show the most important aspect of the<br />
subject matter. The result will reflect the intensity of exercising.<br />
Additionally they will use short and concise words or statements<br />
that either imply the active nature of exercise, or relay Downing’s<br />
mission in working with their customer base.<br />
New Brand<br />
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