Downing's Gym

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Primary Logo The primary logo shows more essential information such as the business name and establishment date, and therefore will be used more frequently. It must always be used for advertising material where the business name is not shown anywhere else on the graphic. It should also always be used on administrative materials such as emails, letters, and postcards. 27 Brand Guidelines
Secondary Logo The secondary logo is used in instances where the company name is displayed elsewhere on the material it is used on, or the name is already assumed to be known in the context of use. For example collateral such as clothing, accessories, or any material that is made to be displayed inside of the building, it is already assumed the audience is aware of the business name. Brand Guidelines 28
Page 1: DOWNING’S GYM Re-Design
Page 5 and 6: Contents Research Process New Brand
Page 7 and 8: Detailed research is crucial for a
Page 9 and 10: The gym wishes to attract customers
Page 11 and 12: - Visually crowded (not enough nega
Page 13 and 14: Research 8
Page 15 and 16: Process is the journey that leads t
Page 17 and 18: The problem for the brand that need
Page 19 and 20: The subsequent rounds of ideation f
Page 21 and 22: The new brand is more than just a f
Page 23 and 24: Primary Logo Secondary Logo The pri
Page 25 and 26: The letterhead, business card and e
Page 27 and 28: The billboard and wall graphics wil
Page 29 and 30: BUILDING GREATNESS BUILDING GREATNE
Page 31: Brand guidelines carefully detail h
Page 35 and 36: Unacceptable Logo Variations - Subs
Page 37 and 38: Headline and Subhead Font Oswald Bo
Page 39 and 40: Photography Treatment Apply the fol
Page 42: 33 Process

Downing's Gym

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