Downing's Gym
Downing's Gym Rebrand Project
Downing's Gym Rebrand Project
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Photography Treatment<br />
Apply the following rules to all photography. The resulting feel is<br />
dynamic, bold, intense and strong.<br />
- Photos should be black and white<br />
- If necessary, darken the photos to bring out rich blacks<br />
- Crop the main subject of the photo to draw attention to the<br />
most important aspect of the content<br />
- Use high depth of field<br />
- Use angular framing (when possible)<br />
- Capture strong leading lines (when possible)<br />
Brand Guidelines<br />
34
Change language