Downing's Gym

Primary Logo
Secondary Logo
The primary and secondary logos are both clean, innovative, and
balanced. Each logo should be appealing to any type of person
interested in joining a gym. The graphics voice strength, tradition
and winning spirit through iconic imagery. The typeface is tall and
blocky, conveying a sense of stability. The color system is strong
and rich, which poises Downing’s as a serious fitness institution
that will lead clients to victory against their fitness obstacles. The
pair of logos allow the company to advertise in situations were
the business name needs to be displayed, and in instances were
only a visual mark is necessary.
New Brand
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