How Are Media & Journalism Evolving? - Society for New ...

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WhatareyourpreferredmethodsofcommunicaQngwith sources? 2008-2009 2009-2010 2010-2011 Email 93% 31% 53% Phone 74% 28% 34% In-Person Meetings 51% 23% 11% Online Community / Social Network Messages 8% 7% 1% Instant Messengers 5% 4% 1% Twitter 3% 4% 1% Fax 1% 1% 0% Postal Mail 2% 1% 0%
Whichofthefollowingsocialmediatoolsdoyouuseto assistyouwithyourreporQng? 2008-2009 2009-2010 2010-2011 Company Websites 92% 69% 78% Blogs 70% 66% 70% Wikipedia 68% 52% 53% Online Video 47% 48% 54% Twitter or other microblogging sites 22% 48% 69% Facebook 45% 67% 75% Linkedin 48% 33% 31% Myspace 24% 14% 10%
Page 1 and 2: How Are Media & Journalism Evolving
Page 3 and 4: The Sample: Respondents’ Roles An
Page 5 and 6: Demographics: Age Answer % 18‐29
Page 7 and 8: Which Of The Following Social Media
Page 9 and 10: Journalists’ Reliance On Social M
Page 11 and 12: “Social media tools like Twi1er a
Page 13 and 14: Journalists SomeQmes Quote Bloggers
Page 15 and 16: Journalists Use CiQzen‐generated
Page 17 and 18: Top Tools For The Job QuesQon Blogs
Page 19 and 20: “Social media and new media tools
Page 21 and 22: Journalists On The Future Of Journa
Page 23 and 24: The “Scoop” in the Age of Socia
Page 25 and 26: “Informa5on can spread instantly,
Page 27 and 28: “The publica5on of the story isn
Page 29 and 30: Journalists SQll Prefer TradiQonal
Page 31: Whichoffollowingsocialmediatoolsdoy
Page 35 and 36: Whichofthefollowingsocialmediatools
Page 37 and 38: Whichofthefollowingsocialmediatools
Page 39 and 40: Bin Laden and Twijer
Page 41 and 42: Some Thoughts on PR ImplicaQons
Page 43 and 44: Social Media CommunicaQons Cycle Id
Page 45 and 46: QuesQons? Comments? For more inform
Page 47: About Middleberg Middleberg Commun

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