How Are Media & Journalism Evolving? - Society for New ...

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<strong>How</strong>oeendoyouuseciQzen‐generatedvideoaspartof yourstories? 2010 2011 Never 52% 53% Sometimes 42% 42% Frequently 4% 5% Always 2% 1% 2010 2011 Never 32% 32% Sometimes 52% 56% Frequently 15% 11% Always 1% 1%
Whichofthefollowingsocialmediatoolsdoyouuse<strong>for</strong>eachofthe following?ToresearchanindividualororganizaQon: 2008-2009 2009-2010 2010-2011 Blogs 46% 38% 24% Podcast N/A 9% 8% Online Video N/A 15% 12% Social Networking Sites N/A 42% 31% Instant Messenger N/A 9% N/A Twitter / Micro blogging sites N/A 23% 18% Wikipedia 71% 46% N/A Company Websites 86% 66% N/A
Page 1 and 2: How Are Media & Journalism Evolving
Page 3 and 4: The Sample: Respondents’ Roles An
Page 5 and 6: Demographics: Age Answer % 18‐29
Page 7 and 8: Which Of The Following Social Media
Page 9 and 10: Journalists’ Reliance On Social M
Page 11 and 12: “Social media tools like Twi1er a
Page 13 and 14: Journalists SomeQmes Quote Bloggers
Page 15 and 16: Journalists Use CiQzen‐generated
Page 17 and 18: Top Tools For The Job QuesQon Blogs
Page 19 and 20: “Social media and new media tools
Page 21 and 22: Journalists On The Future Of Journa
Page 23 and 24: The “Scoop” in the Age of Socia
Page 25 and 26: “Informa5on can spread instantly,
Page 27 and 28: “The publica5on of the story isn
Page 29 and 30: Journalists SQll Prefer TradiQonal
Page 31 and 32: Whichoffollowingsocialmediatoolsdoy
Page 33: Whichofthefollowingsocialmediatools
Page 37 and 38: Whichofthefollowingsocialmediatools
Page 39 and 40: Bin Laden and Twijer
Page 41 and 42: Some Thoughts on PR ImplicaQons
Page 43 and 44: Social Media CommunicaQons Cycle Id
Page 45 and 46: QuesQons? Comments? For more inform
Page 47: About Middleberg Middleberg Commun

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