How Are Media & Journalism Evolving? - Society for New ...

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How To Achieve Social Media Journalist Engagement Devote resources Fast execuQon/response Don’t be a jerk Be an authenQc, yet human voice
QuesQons? Comments? For more informaQon, please contact: Society for New communicaQons Research hjp://sncr.org/ T: 408.825.9288 ghernandez@sncr.org Jen McClure, Social Strategist Thomson Reuters @Jen_McClure Don Middleberg Middleberg CommunicaQons hjp://www.middlebergcommunicaQons.com/ T: 212.812.5680 @DonMiddleberg
Page 1 and 2: How Are Media & Journalism Evolving
Page 3 and 4: The Sample: Respondents’ Roles An
Page 5 and 6: Demographics: Age Answer % 18‐29
Page 7 and 8: Which Of The Following Social Media
Page 9 and 10: Journalists’ Reliance On Social M
Page 11 and 12: “Social media tools like Twi1er a
Page 13 and 14: Journalists SomeQmes Quote Bloggers
Page 15 and 16: Journalists Use CiQzen‐generated
Page 17 and 18: Top Tools For The Job QuesQon Blogs
Page 19 and 20: “Social media and new media tools
Page 21 and 22: Journalists On The Future Of Journa
Page 23 and 24: The “Scoop” in the Age of Socia
Page 25 and 26: “Informa5on can spread instantly,
Page 27 and 28: “The publica5on of the story isn
Page 29 and 30: Journalists SQll Prefer TradiQonal
Page 31 and 32: Whichoffollowingsocialmediatoolsdoy
Page 33 and 34: Whichofthefollowingsocialmediatools
Page 39 and 40: Bin Laden and Twijer
Page 41 and 42: Some Thoughts on PR ImplicaQons
Page 43: Social Media CommunicaQons Cycle Id
Page 47: About Middleberg Middleberg Commun

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