How Are Media & Journalism Evolving? - Society for New ...

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Tips for EffecQve Engagement with Journalists via Social Media Listen (otherwise you can’t hear) Find journalists and bloggers relaQng to your client/ client subject Follow their Twijer feeds Connect– comment on tweets, arQcles, blog posts Join in casual discussions and chats
Social Media CommunicaQons Cycle IdenQfy Audience Refine Determine How to Communicate Measure Against Benchmarks Encourage Desired Results
Page 1 and 2: How Are Media & Journalism Evolving
Page 3 and 4: The Sample: Respondents’ Roles An
Page 5 and 6: Demographics: Age Answer % 18‐29
Page 7 and 8: Which Of The Following Social Media
Page 9 and 10: Journalists’ Reliance On Social M
Page 11 and 12: “Social media tools like Twi1er a
Page 13 and 14: Journalists SomeQmes Quote Bloggers
Page 15 and 16: Journalists Use CiQzen‐generated
Page 17 and 18: Top Tools For The Job QuesQon Blogs
Page 19 and 20: “Social media and new media tools
Page 21 and 22: Journalists On The Future Of Journa
Page 23 and 24: The “Scoop” in the Age of Socia
Page 25 and 26: “Informa5on can spread instantly,
Page 27 and 28: “The publica5on of the story isn
Page 29 and 30: Journalists SQll Prefer TradiQonal
Page 31 and 32: Whichoffollowingsocialmediatoolsdoy
Page 33 and 34: Whichofthefollowingsocialmediatools
Page 39 and 40: Bin Laden and Twijer
Page 41: Some Thoughts on PR ImplicaQons
Page 45 and 46: QuesQons? Comments? For more inform
Page 47: About Middleberg Middleberg Commun

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