How Are Media & Journalism Evolving? - Society for New ...

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Whichofthefollowingsocialmediatoolsdoyouuse<strong>for</strong>eachofthe following?Tokeepuponissuesortopicsofinterest: 2008-2009 2009-2010 2010-2011 Blogs 68% 54% 24% Podcast 36% 22% 11% Online Video 45% 25% 13% Social Networking Sites N/A 48% 28% Instant Messenger N/A 11% N/A Twitter / Micro blogging sites N/A 37% 25% Wikipedia N/A 20% N/A Company Websites N/A 36% N/A
Whichofthefollowingsocialmediatoolsdoyouuse<strong>for</strong>eachofthe following?ToparQcipateinaconversaQon: 2008-2009 2009-2010 2010-2011 Blogs 34% 42% 19% Podcast N/A 2% 2% Online Video N/A 8% 2% Social Networking Sites N/A 56% 37% Instant Messenger 38% 28% N/A Twitter / Micro blogging sites 20% 38% 27% Wikipedia N/A 2% N/A Company Websites N/A 8% N/A
Page 1 and 2: How Are Media & Journalism Evolving
Page 3 and 4: The Sample: Respondents’ Roles An
Page 5 and 6: Demographics: Age Answer % 18‐29
Page 7 and 8: Which Of The Following Social Media
Page 9 and 10: Journalists’ Reliance On Social M
Page 11 and 12: “Social media tools like Twi1er a
Page 13 and 14: Journalists SomeQmes Quote Bloggers
Page 15 and 16: Journalists Use CiQzen‐generated
Page 17 and 18: Top Tools For The Job QuesQon Blogs
Page 19 and 20: “Social media and new media tools
Page 21 and 22: Journalists On The Future Of Journa
Page 23 and 24: The “Scoop” in the Age of Socia
Page 25 and 26: “Informa5on can spread instantly,
Page 27 and 28: “The publica5on of the story isn
Page 29 and 30: Journalists SQll Prefer TradiQonal
Page 31 and 32: Whichoffollowingsocialmediatoolsdoy
Page 33 and 34: Whichofthefollowingsocialmediatools
Page 35: Whichofthefollowingsocialmediatools
Page 39 and 40: Bin Laden and Twijer
Page 41 and 42: Some Thoughts on PR ImplicaQons
Page 43 and 44: Social Media CommunicaQons Cycle Id
Page 45 and 46: QuesQons? Comments? For more inform
Page 47: About Middleberg Middleberg Commun

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