Download - School of Management, KIIT University

Parikalpana
KIIT Journal of Management
[ISSN – 0974-2808]
Board of Advisors
Prof. N.L. Mitra
Chancellor, KIIT University
Prof. P.P. Mathur
Vice Chancellor, KIIT University
Prof. Ashok K Sar
Dean, School of Management, KIIT University
Members of Journal Committee, from SoM, KIIT University
Biswajit Das
Ipseeta Satpathy
Pooja Mohanty
Punyoslok Dhall
Surbhi Kapur
Editorial Board
Artatrana Ratha, St Cloud State University, USA
Ashish Dwivedi, Hull University Business School, Hull, UK
B. K. Mohanty, Indian Institute of Management Lucknow, India
Badar Alam Iqbal, Aligarh Muslim University, Aligarh, India
Damodar Suar, Indian Institute of Technology Kharagpur – India
Rajen K Gupta, M.D.I. Gurgaon, India
Sailabala Debi, School of Management, KIIT University, Bhubaneswar, India
Saswata Narayana Biswas, Institute of Rural Management (IRMA), Anand, India
Sushanta Mallick, School of Bus. & Management, Queen Mary, University of London
Wee Yu Ghee, University Malaysia Kelantan, Malaysia
Editor
R. N. Subudhi
(Professor, School of Management, KIIT University)
e-Mail: editor@ksom.ac.in
© School of Management, KIIT University, Bhubaneswar
Published by Dean, School of Management, KIIT University, Bhubaneswar.
Printed at: Print-Tech Offset Pvt. Ltd.,
Disclaimer: The publisher and or editors cannot be held responsible for errors or any consequences arising out
from the use of information contained in this journal. The views and opinions expressed do not necessarily reflect
those of the publisher and editors.