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Indian Railway’s Renewed Vision: Inclusive and integrative growth through....
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1.4 The criticism about CSR
There are some criticisms
underscoring the not-so-healthy aspects of
CSR, (http://www.corporatewatch.org/
?lid=2688 ) like it being a marketing
publicity stunt to perk up reputations and
gain popularity. It is sometimes indicted of
being a smokescreen with no real bearing
on the functioning of the organization.
Contrary to above, CSR is accepted
as part of the solution to make sustainable
and human development a reality (Archie
B. Carroll and Kareem M. Shabana).
Taking a leaf from all favourable views
about CSR, it has been observed that
Indian Railway has embraced
responsibilities towards the communities
in which it operates as well as its
commitment to safety. It also strives to
have a positive impact through its business
operations and with the way it engages with
all its stakeholders like local communities,
customers, suppliers, employees and
society at large.
Delving deep into the new found
vision of Indian Railways, the vision is
divided into 4 sub-visions, each of which
are analysed from the applicability
perceptive and on how IR has continuously
reinventing itself to achieve those subvisions
in each of the 4 categories within
the organizational framework.
Study of existing plans of Indian
Railways towards achieving the
renewed vision of Commercial Focus
and Social Commitment.