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44 Parikalpana - KIIT Journal of Management • Just like Canadian Railways, Indian Railways can once a year operate a Holiday Train that crosses the country stopping in communities along the way to raise awareness and collect money and in-kind donations, which are then distributed to the needy through food collection agencies. 3.2 Strengthening national integration • Indian Railways need innovative approach for infrastructure development. Hinterland development of a port is one of them. Creating Special Economic Zones (SEZs) near ports, improving road and communication network for the hinterland of a port with partnerships with state government and other private organizations, will add meaningful development of the entire coastal region of the Indian peninsula. • Model like “Community Consultations”, an intensive social interface program followed by Canadian Railways to resolving disputes, improving relations and understanding between the industry and the public and helping the company improve its safety and environmental performance, can well be followed by Indian Railways. • Community Connect Line, a toll-free line is an important part of Canadian Railways community relations program which has allowed the company to identify emerging issues and address these more proactively than it has been able to in the past. Through such initiatives, Indian Railways can be closer to people and improve its image in the eyes of general public as well. • Tie-up with educational institutes for student transport schemes within India, which will contribute to the revenue as well as inculcate a sense of national integration among young Indians. 3.3 Large-scale generation of productive employment • In any outsourcing activity, priority should be given to micro and small enterprises in the vicinity, which will contribute to employment of local man power. • Emphasizing on IT Conducive work environment resulting in instant communication in case of eventualities, hiring quality manpower, enhancement in deployment of IT applications in scale and scope in passenger and freight operation activities will result in increased earnings, reduced operating costs, effective utilization of human and capital resources and boosting of the image of Indian Railways • Initiating accounting reforms, adopting liberalised work culture, eliminating colonial practices in its functioning will attract best manpower to its fold. • Continue to improve ethical trading policies by encouraging suppliers to also adopt an ethical trading culture and infusing ethical endeavours in decision-making criteria. That will
Indian Railway’s Renewed Vision: Inclusive and integrative growth through.... 45 attract good private business enterprises to invest in railways. • Ensuring to devise policies that look after the welfare of staff and also ensuring they work in a safe environment in and out of the office. • Deploying a team of dedicated individuals to work on CSR and the railway-community interface. The CSR team should reintroduce into the job descriptions of employees and front line managers duties related to community relations and to train them in the tools needed for engaging and interfacing with stakeholders. • Indian Railway passes through many tribal areas and villages where many cottage industries, handicrafts business, local produce markets are located. IR can play a crucial role in collection of handicraft items, local produce and other artisan products which can be sold in towns for economic benefits thus playing an important part in reducing the connectivity issues of the rural areas to the market. 4 Environmental sustainability • Rail track and vehicle assets have long lives and high recyclability at the end of life, which reduces raw material demand. Similarly Regenerative braking through Electric traction offers the potential for new energy source infused back into the track. The railways should not rest on its glory and continue to develop its “green” initiatives. • Proposal for replacing business travel with virtual meetings and presentations provides for potentially significant savings in terms of cost, time, manpower, energy. This should be encouraged in railway organizations. • Unutilized lands along railway tracks can be used for setting up plantation project of jatropha, from which biodiesel can be produced for locomotives. Railways can add to its carbon credits. This land can also be used for shelter for homeless, schools for girls, hospitals and other community purposes. • Railway infrastructure can be utilized for cause related marketing and advertising for corporate to ensure cleanliness and advocate other important social causes. Extensive use bio fuels and other renewable sources for supply inside coaches and for traction solar, biogas, Wind Energy, Solar Energy, Hydro Electric Power. • Religiously following pollution norms and aspiring for getting ISO certification in environmental protection, energy conservation issues. • Promoting the use of biodegradable materials and switch to biodegradable packaging in place of non biodegradable packaging in its passenger amenities arena. • Putting in place an eco friendly waste management system in station
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