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Indian Railway’s Renewed Vision: Inclusive and integrative growth through....
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3. Propositions to achieve better CSR
orientation of Indian Railways in each
areas of strategic importance
3.1 Inclusive development, both
geographically and socially
• Encouraging and allowing more
private participation in building
private railway sidings connecting to
mining areas, food processing plants,
raw material production centres, and
port areas.
• To attract high-valued customers, IR
can introduce “Happy Hour” concept
in passenger as well as freight sector
with variable charges for transport of
human lives and goods.
• “Aadhaar” number should be use by
IR to maintain a database of
customers and can segregate them on
the basis of different criteria and
develop schemes accordingly.
• More ties with immediate
neighbouring countries with track
expansion, technology transfer,
human resource transfer
• Revamping the Customer Services
arena which can be through devising
innovative, customized, personalized
service schemes for foreign travellers,
niche business community class.
• IR has to design sufficient incentives
so that private profit seeking attains
broader public interest objectives.
So IR has to invest in socially viable
and relevant projects even if they are
not perceived as commercially
viable.
• Playing greater role in local
communities by working on social
projects that enhance the lives of local
people.
• Taking cue from Canadian Railways,
Indian Railways can develop a
collaborative process through which
municipalities and the railway could
work to reduce the costly intervention
of courts and regulators in the
resolution of community-based
disputes and to engage other industry
players in turning the model into an
industry-wide standard.
• Pursuing “good neighbour” approach
to preventing, and resolving, disputes
that can occur when people work and
live too close to railway premises.
• Just like Canadian Railway, Indian
Railway can embrace corporate
donations program called Community
Connect is more sharply focused on
community relations and aligned with
the company’s business objectives.
• All india campaigns like polio
vaccinations, India heritage
awareness, Anti alcoholism
campaigns, HIV Aids, child labour,
missing children and beggars, etc.
may be conducted by using railway
networks, infrastructure.
• Idle accident relief medical vans of
railways can be used for conducting
health camps in rural areas.
• Railways can invest in villages along
the railway network or in other words
can adopt some villages/pockets,
under-nourished areas along its track.