BC/EFA Annual Report 2004 - Broadway Cares/Equity Fights AIDS

BROADWAY CARES/EQUITY FIGHTS AIDS
RETAIL
OUTREACH
THE CATALOG OF GIVING AND THE BROADWAY CARES COLLECTION
The primary goal of the Retail Outreach Program is to promote AIDS awareness and visibility for BC/EFA. In pursuit of this
goal, BC/EFA makes the classic Red Ribbon available for free or at cost to AIDS service organizations and individuals nationwide.
The retail Catalog of Giving (in print and online at www.broadwaycares.org) appeals to Broadway enthusiasts and collectors across
the country, presenting an impressive array of Broadway-related goods and paraphernalia, such as autographed theatre-related books,
compact discs, videos on VHS and DVD, opening night gifts, and exclusive red ribbon gift ideas for the holidays and year-round
occasions.
Posters and T-shirts from BC/EFA events continue to be popular with those supporters around the country who can’t actually
be here in person. One of our biggest successes is The Broadway Cares Collection – featuring one-of-a-kind collector items created
especially for BC/EFA with over twenty Broadway musical logos adorning an ornament, tote bag, coffee mug, beach towel, throw
blanket, charm bracelet, collector’s plate, mouse pad and T-shirt. The most popular item continues to be the Broadway Cares snow
globe, again featuring Broadway musical logos, which has collectors anticipating each year’s new original design. In fiscal year 2004,
The Catalog of Giving generated $545,801 in sales, topping 2003’s total of $494,000 by over $50,000.
The Retail Outreach Program also forges relationships with other AIDS service and fundraising organizations by agreeing to
include their products in the BC/EFA catalog. All silkscreen printing of BC/EFA merchandise, such as our popular T-shirts, is by
Night Sweats & T-Cells, an Ohio based shop owned and operated by people living with HIV/AIDS. Many of the handcrafted items
offered in the catalog come from The Alpha Workshops in Manhattan, where all artisans and trainees are people living with HIV/AIDS.
South Africa-based Thembalethu Beaders provides all hand-beaded items that are made by women living with HIV/AIDS.
CARETIX
The CareTix program offers BC/EFA supporters access to the best seats in the house for Broadway, off-Broadway, Radio City
Music Hall, The Metropolitan Opera, Lincoln Center, Carnegie Hall, and national touring company shows in exchange for a
charitable donation equal to the face value of the ticket price. CareTix tickets are house seats, normally reserved for entertainment
industry insiders, which means that CareTix buyers get the very best seats in the house to shows that are often already sold out to the
general public. Since 1988, CareTix has raised more than $10.9 million, generating $1,718,729 in fiscal year 2004 alone.
The Broadway Cares mug, the 2004 Broadway Bares calendar, the annual Carols for a Cure holiday CD; Christmas balls from “The Broadway Cares Collection”;
African holiday ornaments handmade by women from The Thebelethu Beaders in Johannesburg, South Africa.
retail outreach
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