BC/EFA Annual Report 2004 - Broadway Cares/Equity Fights AIDS

BROADWAY CARES/EQUITY FIGHTS AIDS
BROADWAY
DELIVERS!
CUSTOM CORPORATE ENTERTAINMENT
Broadway Delivers! is a fundraising initiative of Broadway Cares/Equity Fights AIDS created in 2001
to provide customized Broadway-style entertainment for a wide variety of corporate functions. This year’s events included a movie
premiere, a restaurant opening, a fashion show, a product launch, and book festivals across the country.
BC/EFA’s production expertise and access to the deep well of talent both on and off-Broadway has resulted in our being able to
successfully provide entertainment whenever and wherever a corporation needs it. Broadway Delivers! draws on the phenomenal
commitment of the theatre community to Broadway Cares, offering the guaranteed magic of “Live Broadway,” along with the
marketing and production expertise associated with the best of the “Great White Way.”
A corporation makes a contribution to BC/EFA, and BC/EFA recruits and rehearses celebrities and Broadway performers,
accompanists, and stage managers, customizing an official Broadway revue to match the company’s needs. BC/EFA supplies
everything from one singer to an entire evening’s entertainment, and tailors the performance to the company’s event and theme.
In fiscal year 2004, BC/EFA was able to bring a touch of Broadway to the following events around New York and across the
country. In November 2003, we partnered with HBO to present a Broadway insiders’ premiere screening of Angels In America. Two days
later we were downtown at the Accessories Council ACE Awards where we “delivered” Tom Wopat as MC and several leading ladies –
including performers from Mamma Mia!, Nine, Hairspray, and Aida – to accept an award. That same evening we celebrated the opening of
Applebee’s Restaurant in the theatre district with stars from neighboring musicals like Little Shop of Horrors, Mamma Mia! and Avenue Q.
February brought the Tonner Doll Fashion Show and an appearance by Cabaret’s Kate Shindle to accept a check on our behalf.
In March, to promote Swoops, its latest snack food, the Hershey’s Store unveiled the newest addition to its Times Square sign, and
we produced an encore Broadway Delivers!, bringing out the “Swoops Dancers” to celebrate the event. Bebe Neuwirth, along with
Kathy Brier and “The Dynamites” from Hairspray, joined in the festivities.
Also in 2004, Anheuser-Busch renewed its annual commitment to Broadway Cares and The Broadway Show League. Broadway
Delivers! helped celebrate by bringing out celebrities to the Opening Day of the show league, with stars singing the National Anthem
and throwing out the first pitch. Successful events with long-term corporate partner Target included The LA Times Festival of Books,
Chicago Tribune Printers’ Row Book Fair, The Boston Globe Book Festival, and New York is Book Country. These festivals start in the spring
and continue through the fall, giving Broadway Cares a chance to reach into communities nationwide.
"Schoolhouse Rock" presented on the Target Stage at the LA Times Festival of Books; Hairspray's "The Dynamites" sing "Welcome to the 60's" as they welcome Hershey's
Swoops to Times Square; Eartha Kitt and Jamie Lynn DiScala at The Accessories Council ACE Awards; Kate Shindle at The Tonner Doll Fashion Show.
broadway delivers!
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