BC/EFA Annual Report 2004 - Broadway Cares/Equity Fights AIDS
BC/EFA Annual Report 2004 - Broadway Cares/Equity Fights AIDS
BC/EFA Annual Report 2004 - Broadway Cares/Equity Fights AIDS
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BROADWAY CARES/EQUITY FIGHTS <strong>AIDS</strong><br />
CORPORATE<br />
SUPPORT<br />
<strong>Broadway</strong> <strong>Cares</strong>/<strong>Equity</strong> <strong>Fights</strong> <strong>AIDS</strong> was fortunate to have the continued support of a broad range of<br />
corporate donors in <strong>2004</strong>. As one of the largest charities representing <strong>Broadway</strong> and the American Theatre, <strong>Broadway</strong> <strong>Cares</strong> is able<br />
to connect major corporate brands with some of the nation’s foremost creative industries. We are also able to ensure that a<br />
corporation’s support reaches into nearly every community in the country through our National Grants Program, and our corporate<br />
partners are able to build brand loyalty among the millions of people who are in some way associated with <strong>Broadway</strong>, be it on tour,<br />
onstage, backstage, or in the audience.<br />
Companies can partner with <strong>BC</strong>/<strong>EFA</strong> on a broad range of projects, including one-time event sponsorship, annual sponsorship<br />
packages covering a series of events, cash and in-kind donations that directly support our programs, and specialized cause-related<br />
marketing initiatives.<br />
With the creation of <strong>Broadway</strong> Delivers! in 2001 (see opposite page), a new way for <strong>Broadway</strong> <strong>Cares</strong> and corporations to work<br />
together was born. Many of the events that <strong>BC</strong>/<strong>EFA</strong> produced through <strong>Broadway</strong> Delivers! were originally produced for existing<br />
corporate clients such as Anheuser-Busch and Target, but this program has also provided a great way to bring new corporations into<br />
the <strong>Broadway</strong> <strong>Cares</strong> family.<br />
We salute the generous companies that provided major support of our programs in <strong>2004</strong>.<br />
The official airline of <strong>Broadway</strong> and <strong>Broadway</strong> <strong>Cares</strong>/<strong>Equity</strong> <strong>Fights</strong> <strong>AIDS</strong><br />
The official print media sponsor of <strong>Broadway</strong> <strong>Cares</strong>/<strong>Equity</strong> <strong>Fights</strong> <strong>AIDS</strong><br />
Viva Glam<br />
The official web partner of <strong>Broadway</strong> <strong>Cares</strong>/<strong>Equity</strong> <strong>Fights</strong> <strong>AIDS</strong><br />
John Demsey, Chairman of MAC Cosmetics and President of the MAC <strong>AIDS</strong> Fund presents Jerry Mitchell and 42nd Street stars Patrick Cassidy and Shirley Jones<br />
with a check for $75,000 for <strong>Broadway</strong> Bares (MAC also provided all the makeup and 50 MAC pro-team makeup artists); Ford Motor Company joined <strong>BC</strong>/<strong>EFA</strong>’s largest annual<br />
sponsors, Continental and The New York Times, in sponsoring the <strong>Broadway</strong> Flea Market; Anheuser-Busch’s Michelob Light presented $50,000 to <strong>BC</strong>/<strong>EFA</strong><br />
as part of its sponsorship for the <strong>Broadway</strong> Show League.<br />
corporate support<br />
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